His grandfather William Hesketh Lever had founded Lever Brothers in the 1880s, primarily producing household soap such as Sunlight and Lux. [23], In some matters, Lever was keen to allow the residents of Port Sunlight a degree of democratic control, and this seems to have led to a common conviction that he was in favour of women's suffrage: a belief that possibly stems from a situation arising in connection the Bridge Inn, a Port Sunlight temperance "pub" that was opened in 1900. local brewery owner. sewing room (and other spaces) is located. One subtle proposition introduced from America was designed to persuade women that the toil of housework was responsible for an accelerated aging process, and that Sunlight Soap offered a form of liberation. William Hulme Lever, 2nd Viscount Leverhulme, DL (25 March 1888 27 May 1949), was the son of William Hesketh Lever and Elizabeth Ellen, daughter of Crompton Hulme of Bolton. Following an apprenticeship and a series of appointments in the family business, which he successfully expanded, he began manufacturing Sunlight Soap, building a substantial business empire with many well-known brands such as Lux and Lifebuoy. He will go onto become a baronet, a Lord and even a High Sheriff. [53], Vertical Integration was apparently one of Leverhulme's main strategies for the island fisheries venture, and to this end he acquired retail fishmonger's shops in most of the UK's larger towns and cities: all were modernised and refitted and their previous proprietors were installed as managers. William Lever, 1st Viscount Leverhulme, lived from 19 September 1851 to 7 May 1925. Not a particularly bright scholar, he was nevertheless keen to acquire academic learning. Expecting Leverhulme's approval, the raiders were taken aback when he voiced his complete condemnation of their actions and asked them to withdraw from his land. Cox written in 1892. William Hesketh Lever, 1st Viscount Leverhulme - Geni The title 'Lord Leverhulme' was conferred upon Lever in 1917 ('Hulme' being the maiden name of his wife, Elizabeth, who had died four years previously). Leave a message for others who see this profile. The company town of Leverville was a project born out of the shared desire of the Belgian Government and of Lever Brothers to build a 'moral' form of capitalism in Central Africa. Other tasks included various practical assignments more to do with the fundamentals of the wholesale grocery trade, almost certainly designed to prepare the youth for management in later years. [8][1], At some stage, William was moved to the administration department where he learned about and subsequently reorganised the firm's accounting and bookkeeping systems. At a time when urban poverty and overcrowded slums are endemic, William has Jacobean-Flemish gables, exposed timbering and leaded windows in country cottages for his workers. He paid for two stained glass windows, one illustrating the Parable of the Talents in memory of his father, and another, The Resurrection Morning, in memory his mother. Thus, William's circle of friends tended to comprise children of similar backgrounds and beliefs. Greatest Heists With Pierce Brosnan: Official Trailer, 60 Seconds of Skill: Sheffield knife-maker Michael May, James Webb: The 'time-travelling' space telescope. He builds on marshes and creates Port Sunlight. During World War II, the bungalow was requisitioned as a billet for Lord Leverhulme (William Hesketh Lever) Having persuaded his father and younger brother that it would be a beneficial strategy, William raised sufficient capital for the takeover to take place and in August 1885 Lever and Company, wholesale grocers, added soap manufacturing to its range of activities. Lever promptly announced that he would not impose his own views, and that the issue would be decided by a referendum; insisting somewhat unconventionally for that time that women would take part. Concern in the soap-making industry was widespread and in some cases acute, competition became fierce, leading to increases in advertising expenses which served only to exacerbate an already critical situation. folly known as Rivington Castle, which was a scale replica of Liverpool [19], The Lever soap campaign began with a range of Sunlight branded soaps differentiated mainly by colour: Pale, Mottled and Brown, with a fourth variant presented as a product that was especially formulated for washing clothes. However, the gardens were opened to the Having sought several opinions on the authority of his suit, he retained Sir Edward Carson and two juniors, one of whom was Frederick Edwin Smith, later Lord Birkenhead. He had ridden the Victorian consumer revolution to build a vast worldwide industrial empire. died in 1925 and later that year the property was purchased by John Magee, a They invested in and successfully promoted a new soap-making process invented by chemist William Hough Watson. built of stone, was completed in 1915. Tower stands at the northwestern edge of the Terraced Gardens. Genealogy for Margaret Ann Lever (Moon) (1916 - 1973) family tree on Geni, with over 230 million profiles of ancestors and living relatives. [5] Lever's rival in the soap industry, A & F Pears, had taken the lead in using art for marketing by buying paintings such as Bubbles by John Everett Millais to promote its products. The couple will have a number of children, but only one, also called William, will survive. The Petition to form Mersey Lodge was signed by the Master and Wardens of the Royal Alfred Lodge on 8 September 1933. In the tradition of the nineteenth-century well-to-do middle classes, William paid court to Elizabeth over several years and, when the financial circumstances allowed, he formally proposed marriage. www.about-rivington.co.uk/explore/rivington-terraced-gardens/, Tagged: Jonathan Simpson, Lever Brothers, Lever Park, Lord Leverhulme, Pigeon Tower, Rivington Heritage Trust, Rivington Terraced Gardens, T. H. Mawson, William Hesketh Lever, dovecote, Interior in the Style of the Italian Renaissance, Glessner House, 1800 S. Prairie Avenue, Chicago, IL 60616, United States. Rents are one fifth of the weekly wage. NO TRUST PLEASE: WERE BRITISH In the end, the sum agreed to was 50,000, plus around 40,000 which was eventually awarded from individual newspapers. - The author of this photo is me, David Shankbone. But this didn't extend to his African workers, with fatal consequences. He arranged for a new marble floor and the communion dais was finished with polished Hopton Wood stone. Robert Munro, the Secretary of State for Scotland, and Donald Murray, the MP for the Western Isles, as well as a number of supporting characters including most of the House of Commons, were anxious to redress past oppression of the Highlanders who had so recently served with outstanding bravery in the First World War. [35], Lord Northcliffe took a personal interest in the anti-Soap Trust campaign. This seems to have worked to some extent, but there were other sceptics whose voices were heard in government circles. [1] In 1887, Lever bought 56 acres (23ha) of land on the Wirral in Cheshire between the River Mersey and the railway line at Bebington. http://www.hamhigh.co.uk/news/heritage_soap_boiler_social_reformer_ http://www.stmarksbolton.webspace.virginmedia.com/nleverst.htm, http://www.history.co.uk/biographies/lord-leverhulme, Birth of William Hesketh Lever, 1st Viscount Leverhulme, Birth of William Hulme Lever, 2nd Viscount Leverhulme, Death of William Hesketh Lever, 1st Viscount Leverhulme. Lord Leverhulme William Hesketh Lever was born in Bolton, Lancashire, in 1851 and built up the Lever Bros/Unilever conglomerate. [53], Typically, Leverhulme's business strategies were comprehensive and meticulously set out. piqued our interest. As a result, Mersey Lodge was consecrated on 19 January 1934. His first wife was Marion Beatrice Smith (6 July 1886 30 August 1987),[3] daughter of Bryce Smith and whom he married 13 April 1912 and divorced in 1936. Lord Leverhulme | | The Guardian Lord Leverhulme, ever the paternal guardian, lay close by with his wife. Lord Leverhulme was a major benefactor to his native town, Bolton, where he was made a Freeman of the County Borough in 1902. Very soon thereafter, the Board of Lever Brothers gave orders for all development on Harris to stop, and so Leverhulme's scheme for the Western Isles perished with almost nothing achieved there.[53]. Lever was responsible for the formation of Bolton School after re-endowing Bolton Grammar School and Bolton High School for Girls in 1913. Needing larger business premises, William purchases 56 acres of land in Cheshire. . On 3 September 1923, Viscount Leverhulme, as he had become the previous year, addressed the Stornoway Council and the Lewis District Council at a meeting which he had asked to be specially convened on that date. AETNUK. The story of Port Sunlight's 'soap king' and his model village Port Sunlight, Lord Leverhulme and Holden Heaven. In essence, he planned to manufacture and market a range of high quality, price differentiated products, using a strategy based upon his experiences with butter and other commodity products. In 1907 he became Worshipful Master, going on to found many Lodges and hold various offices at national level. In 1899, he bought Hall i' th' Wood, one time home of Samuel Crompton, and restored it as a museum for the town. [1] In November 1918 Lord Leverhulme was invited to become Mayor of Bolton though he was not a councillor because the council wanted to honour a "Notable son of the Town" as a mark of the high regard the citizens of Bolton had for him. Ray-Roberts-1 - User Trees - Genealogy.com boating lake. The description of the Liverpool castle site struck him as being similar to the promontory of Coblowe within his estate. The community was designed to house and support the workers. Share your family tree and photos with the people you know and love. Lodges were built at the Mutare Vel Timere Sperno.. Lever's response was to acquire similarly illustrative works, and he later bought The New Frock by William Powell Frith to promote the Sunlight soap brand. [64] He is buried in the churchyard of Christ Church in Port Sunlight in what was then Cheshire, now Merseyside. In this definitive, meticulously researched history, Jules Marchal exposes the nature of forced labour under Lord Leverhulme's rule and the appalling conditions imposed upon the people of Congo. A supporter has kindly alerted us to this great long read. ment Harmony Cemetery. he began terracing 45 acres of the site for elaborate gardens and construction [48][3], Lever's attitudes towards the Congolese were paternalistic and his views were much more progressive than most industrialists of the time. Like Levers structure, the tower The gardens included numerous terraces and a Prior to serving in cabinet, Lever unsuccessfully contested Birkenhead (UK Parliament constituency) in 1892, 1894, 1895, and also lost at Ormskirk (UK Parliament constituency) in 1910. It's open 365 days a year and is completely free to visit. Consequently, Leverhulme's plans advanced there with very few problems. tower. Along with brother James, he founded Lever Although these developments brought tangible benefits to the people of Lewis, Leverhulme's plans did not suit everyone, and this anomaly created severe obstacles for his ambitious plans for the Western Isles. In the - English Setters & Pointers in Hunting & Trials | Facebook This victory was celebrated with a day's holiday at Port Sunlight, where Lever blithely addressed the employees and other spectators who cheered and applauded their hero. In 1906 copying the trust set up by the American Robber Barons like JP Morgan, Rockefeller and Carnegie, William creates a soap monopoly. Geni requires JavaScript! The 2nd Viscount Leverhulme was a co-founder of Unilever in 1930. especially generous to his home town of Bolton. It further list Jane as being buried on 15th . 'Savonneries Helvetia' was the inspiration of the somewhat charismatic Franois-Henri Lavanchy-Clarke, Lever's District Agent in Switzerland who used the fledgling cinema industry as an advertising tool. Another of his sons, by Mavis de Vere Cole, wife of the prankster Horace de Vere Cole, is the television director Tristan de Vere Cole. "The Forest and the Tree: Ben and Jerry's, Unilever, and Global Capitalist Apartheid" 3591. By User Tagishsimon on en.wikipedia, Public Domain, https://commons.wikimedia.org/w/index.php?curid=1332000, Sep 19 1851 - Bolton, Lancashire, England, William Hulme 2nd VIscount Leverhulme Lever, Eliza Emma Lever, Mary Lever, Jane Lever, Emily Lever, Alice Lever, Samuel D Lever, Harriett Lever, Lucy A Lever, Sep 19 1851 - Bolton, Lancashire, England, United Kingdom, May 7 1925 - Cheshire, England, United Kingdom, Alice Gertrude Gerrard (born LEVER), William Hulme Lever II, Tillotson (born Lever), Jane Ferguson (born Lever), Emily Lever, Alice Lever, James Darcy Lever, Harriet Lever, and, 1871 - Manor Street, Bolton, Bolton, Lancashire, England, Samuel D Lever, Jane Lever, Emily Lever, Alice Lever, Lucy A Lever, Eliza Emma Lever, Jane Lever, Emily Lever, Alice Lever, Samuel D Lever, Harriett Lever, Lucy A Lever, 1901 - Hill Side, Bolton, Lancashire, England, ever), Eliza Emma Howerth (born Lever), Mary Tillotson (born Lever), Jane Ferguson (born Lever), Emily Lever, Alice Lever, James Darcy Lever, shattered windows within a radius ot seven blocks. Sister of John Hulme and James C Hulme. Leverhulme | Our History ]]> engraved with the initials of William Hesketh and Elizabeth Ellen Lever, which He married twice. Genealogy profile for Margaret, Viscountess Leverhulme. Managed by: William Hesketh Lever (1851-1925) | WikiTree FREE Family Tree The crofters were poor, but they were used to an independent life style that was both long established and deeply ingrained in their psyche. He subsequently acquired more land in the village and many of its picturesque, but outdated, houses were demolished and replaced with modern homes which were rented to Port Sunlight employees. By 1888, theyre producing 450 tonnes. Later needing more space, in 1888, the brothers constructed a new factory at Port Sunlight. [3] He married Winifred Agnes Lloyd, daughter of Lt. Col. J. E. Lloyd, on 20 January 1937. Left with so much of the Island he no longer wanted, Leverhulme sold off as much as he could, but many of the buyers were interested principally in shooting and fishing. Leverhulme died in May 1925. [49] Sir William Lever, Baronet, as he had become in December 1911, firmly believed that paid labour alongside the schools, hospitals and rations his company promised to provide would attract workers. The Hill was his main home from 1919. Also Specially Written Story by Sir Walter Besant. Many of the modern surnames in the dictionary can be traced back to Britain and Ireland. Lever requests 750,000 hectares from the Belgium rulers. [69], Lever built many houses in Thornton Hough which became a model village comparable to Port Sunlight[70] and in 1906 built Saint George's United Reformed Church. The case of Leverville, 1911-1940 Benot Henriet", "The story of Port Sunlight's 'soap king' and his model village", Works by or about William Lever, 1st Viscount Leverhulme, contributions in Parliament by William Lever, Portraits of William Lever, 1st Viscount Leverhulme, Salespeople's Charity, formerly known as The Commercial Travellers' Benevolent Institution, Newspaper clippings about William Lever, 1st Viscount Leverhulme, https://en.wikipedia.org/w/index.php?title=William_Lever,_1st_Viscount_Leverhulme&oldid=1140286376, Industrialist, philanthropist and politician, Lever's Hampstead house and its garden (Hill Garden) are described in, This page was last edited on 19 February 2023, at 11:03. In 1900, Lever floor contained a small sitting room with spectacular views overlooking the By then, the Lever family had moved from Wood Street to a larger house adjacent to the grocery business. Simon Schama, A History of Britain. If millionaire Arabs' racehorses were said to "run on. In 1886, together with his brother, James, he established Lever Brothers, which was one of the first companies to manufacture soap from vegetable oils, and which is now part of the British multinational Unilever. Bolton, Lancashire, England, United Kingdom, Hampstead, London, England, United Kingdom, Blue plaque erected in 2002 by English Heritage, https://familysearch.org/ark:/61903/1:1:2N7S-1MP, https://www.familysearch.org/ark:/61903/1:1:M7H2-BP8, https://www.familysearch.org/ark:/61903/1:1:M7H2-BG1, https://familysearch.org/ark:/61903/1:1:KD6J-8TS, https://familysearch.org/ark:/61903/1:1:2DG2-1DL, https://familysearch.org/ark:/61903/1:1:Q27G-DKL1, https://familysearch.org/ark:/61903/1:1:4S6W-VZM, https://familysearch.org/ark:/61903/1:1:X9JX-31R, https://familysearch.org/ark:/61903/1:1:XW3F-LJV, https://familysearch.org/ark:/61903/1:1:Q2D1-L4TK, https://familysearch.org/ark:/61903/1:1:M7H2-BPH, Members of Parliament, United Kingdom 1906, "England and Wales Census, 1861," database with images, FamilySearch (, "England and Wales Birth Registration Index, 1837-2008," database, FamilySearch (, "England and Wales Marriage Registration Index, 1837-2005," database, FamilySearch (, "England and Wales Census, 1881," database with images, FamilySearch (, "England and Wales Census, 1901," database, FamilySearch (, "England and Wales Census, 1911," database, FamilySearch (. In 1925 Leverhulme died (in the house) and the whole estate was bought by Lord Inverforth (1865-1955 . He was succeeded by his son, William Lever, 2nd Viscount Leverhulme. [54] He was elevated to the viscountcy on 27 November 1922. Family Tree Maker user home page for Ray-Roberts-1. Father of Philip William Bryce Lever, 3rd Viscount Leverhulme and Hon Rosemary Gertrude Alexandra Whetherly. [56], In 1888, shortly after the birth of William, his only surviving child, Lever first rented then bought Thornton Manor in Thornton Hough in the Wirral, Cheshire. The reliability of these suppliers was however apparently questionable, as variations in the end product gave rise to complaints about the effectiveness, and even the smell, of Self-Washer. This had the effect of disturbing attendance at the Masonic lodges in the Lever Brothers factory town, and as a result a new lodge was formed named the Mersey Lodge, no. tower that bears a similarity to the tower set within the courtyard of Glessner Taken 8 August 2006.Transferred from en.wikipedia to Commons., CC BY 2.5, https://commons.wikimedia.org/w/index.php?curid=3848481, William Hulme Lever, 2nd Viscount Leverhulme, William Hesketh 1st Viscount Leverhulme Lever, http://en.wikipedia.org/wiki/William_Lever,_1st_Viscount_Leverhulme. WIKITREE PROTECTS MOST SENSITIVE INFORMATION BUT ONLY TO THE EXTENT STATED IN THE TERMS OF SERVICE AND PRIVACY POLICY. wounded troops, and Nissen huts were erected on the grounds. On returning from a trip to Africa, Lord Leverhulme goes down with pneumonia. On the recommendation of the Liberal Party, he was created a baronet in 1911 and raised to the peerage as Baron Leverhulme on 21 June 1917,[1] the "hulme" element of his title being in honour of his wife, Elizabeth Hulme. Liverpool Castle Replica, Rivington, near Horwich - Lancashire Past . A few months before his death, Lord Leverhulme, as he then was, wrote in a private letter that the Huileries were "a business like none other we have. [1][2] William Hulme Lever spent his early years at Thornton Manor which he inherited after his father's death in 1925. More usually referred to as Lord Leverhulme, he was an English industrialist, philanthropist and colonialist who, amongst many other ventures, for a time owned the whole of Lewis and Harris and had a profound and lasting influence on the island. Burkes Peerage lists William Lever as being baptised on 25th December 1925 and that he married Jane and died 2 February 1930. The expanded activity necessitated a search for new suppliers, taking William to Ireland, France and other parts of Europe, appointing local agents to safeguard the firm's interests. Lever donated 364 acres of the property to the people of Bolton for use After six daughters, his fathers happy he finally has someone to inherit his successful Bolton based grocery business.
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