", Sports Media Watch, Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s) Statista, https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/ (last visited May 01, 2023), Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s) [Graph], Sports Media Watch, May 29, 2021. The publicity-savvy Sheikh Mansour, the Emirati owner of Manchester City, is acutely awareof the benefits of intelligent presentation to Asian publics. In the UK, SportsPro understands that pay-TV network Sky Sports has no plans to release its viewing figures for the 2021/22 Premier League season. analyse how our Sites are used. Analysis and opinion from our chief football writer. But one thing is not in doubt, football is an incredibly resilient sport, even if its finances are not, and it currently seems that it will always have a TV audience, but how big that will be in the long term remains to be seen. Looking at the bigger economic picture, the outlay of Super League clubs will inevitably drive up the cost of transfers, wages and agents' fees in the major European leagues. If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for S$95 per month. Standard Digital includes access to a wealth of global news, analysis and expert opinion. During the 2020/21 season, the Premier League Read about our approach to external linking. But what do the viewing figures tell us about the new seasons popularity? As an overseas league that spends over the odds in order to attract big-name talent, the Super League is hardly the first of its kind. Premier League football and the myth of the 14m viewers READ MORE: The Economic and Cultural Fuel Behind China's Football Investment. (Image: VALERY HACHE/AFP via Getty Images). ET since Oct. 20, 2018 (Chelsea-Manchester The English Premier League has secured a new broadcast deal with Tencent in China, moving quickly to replace its previous $700m contract in the country that was The Comcast-owned broadcaster averaged a total audience delivery (TAD) of 507,000 viewers per TV match window across its NBC, USA Network, CNBC and NBCSN channels. and other data for a number of reasons, such as keeping FT Sites reliable and secure, The Premier League gets 40 to 50 percent of its income from overseas broadcasts; Germanys Bundesliga is only at about 20 percent. Fans Watch Premier League Football In Record Numbers Hop over to BT Sport for Leicester City v West Ham and youd have been one of the 460,000-832,000 watching the Hammers play much better without David Moyes being present. We also may change the frequency you receive our emails from us in order to keep you up to date and give you the best relevant information possible. However, Stephen van Rooyen, Skys executive vice president and chief executive offer, UK and Europe, has confirmed that Sundays finale was the broadcasters most-watched Premier League final day on record. Follow @Eddydove on Twitter to continue the dialogue. If you did, youd have been counted as a viewer up to 10 times. personalising content and ads, providing social media features and to In March, the EFL Cup final between Liverpool and Manchester City on the network averaged 3.16 million viewers, with a peak audience of more than four million. It really is the Best League In The World. WebIn China, Premier League audiences were 6% up on last season. A record 1.3 billion minutes of NBC Sports Premier League coverage was also consumed on the NBC Sports YouTube channel. These figures are only for standard in-home viewing and exclude out-of-home and mobile device viewing. The estimated figures were normally much higher than the actual numbers of spectators in the game. Ryan Mason has already sparked a change in Tottenham player after Daniel Levy head coach call, Son Heung-min has now scored four goals in his last five games for Tottenham after struggling for form at the beginning of the 2022/23 Premier League season, Charlie Patino sale, relegation confirmed as 5.9m transfer completed - Arsenal loan latest, Latest Arsenal news includes updates on every single member of this season's loan army with the main focus being on Charlie Patino, Pablo Mari and Marquinhos, Who is Yunus Musah? Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s) [Graph]. How is it that Liverpool fans in Jakarta know all the words, all the harmonies and even the nuances within the nuances of Youll Never Walk Alone? While QPR will certainly have suffered financially from dropping out of the Premier League due to a dip in television money, their major fiscal hit may come from missing out on forging a connection with the Malaysian fans that owner Tony Fernandes had been focusing on. attendance figures at domestic professional sports Esports viewership breakdown with Esports Charts Heres why China poses a serious threat to European dominance. A new report has found that an increase in the accessibility of womens football could lead to viewing figures shooting up by more than 350% globally. It is early in the season and its not possible to tell whether numbers will sustain, increase or drop off, but early indications are that normal figures are being largely sustained. Aston Villas extraordinary game against Liverpool got between 2 million and 2.5 million viewers on Sky. Since then, things have been ramped up several notches. Manchester United played a friendly in Hangzhou on Sunday and Tottenham Hostpur, West Ham United and Hull City will be taking on local side Beijing Guoan in the biennial Premier League Asia Trophy in the Chinese capital starting on Wednesday. Impressive numbers, but that's completely dwarfed by the audience tuned in from Asia; offering an in-home audience of 1,300 million meant that the continent provided 32.5 percent of the Premier Leagues public for the 10-11 season, according toRepucom, Premier League Fan Survey 2011/12. The Premier League has agreed a new broadcast deal in China to cover the rest of the 2020-21 season. That said, Chinese owners are pioneering in the sheer amount they are willing to spend. Then you can access your favorite statistics via the star in the header. What better way to further the cause of Chinese football as a global phenomenon, than to sabotage the complacent old order as embodied by Europe's grand old teams? Footballs 3pm Saturday blackout: Time to end it or vital to protect This has established that cumulative audiences for live Premier League programming rose 11 per cent to 1.35 billion. cookies You only have access to basic statistics. The Liverpool versus Chelsea fixture on 28th August, shown on NBC and Peacock, delivered a TAD of more than 1.4 million viewers to rank as themost-watched live Premier League match in US history. That match marking the most-watched game to kick off before 8 a.m. The first determining factor is the final amount of money in the market pool, which was estimated to be 292m (263m) for the 2019/20 season. Earlier on Saturday, Leeds game against City on Skys two channels pulled in 1.5 to 2.2 million viewers, which is about par for the course. So whats going on? Interestingly, this is the second-highest viewership numbers of all time for a paid channel, only next to American fantasy drama television series Game of Thrones. There were 262,102 hours of Premier League coverage broadcast around the world last season, reaching 1.03 billion homes for all broadcast types. China has the most Premier League followers of any country at more than 300m, followed by India with 147m. MOTD2 highlights of an amazing weekend of goals clocked in with an audience of 2.8 to 4.1 million. Its still there and is still watching in admittedly relatively small numbers most of the time on Sky and especially on BT Sport. Since ESIs viewership breakdown commenced in January 2021, a mobile title has been first every month for peak viewership. It could feasibly come down to a decline in broadcasting revenues as precipitated by a stagnation in viewing figures, which combined with China's monumental spending could see the Premier League and co. flounder, or find themselves financially submerged. League grows audience abroad with English social Footballs 3pm Saturday blackout: Time to end it or vital to protect Sundays Chelsea-Liverpool on USA Network averaged a TAD of 1.04 million viewers to rank as third-most watched Premier League match ever on cable. China has the most Premier The average audience per game for the English Football League (EFL) is currently up ten per cent YoY. External Link, Be wary of future Brighton rotation in FPL, FPL player price changes - rises, falls and top transfers for Gameweek 35, Why Leicester v Everton is a must-win for both teams, Away Fan Guide: Leicester City More than half of this season's remaining 372 matches will be made available free-to-air in China, with the rest accessible via subscription. Related readings: Has it crashed and burned or is it more popular than ever simply because a lot more people are at home and at a loose end? For the Premier League, this comes at a time when a fall in viewing figures has shaken the industry. Premier League viewing figures It should be noted that football in China is a powerful political tool as much as it is a form of entertainment. One only has to look to industry and manufacturing to see that, once China decides to flex its economic muscles, its European rivals struggle to respond in turn. Show publisher information Repucom, Premier League Fan Survey 2011/12. It is surely self-defeating. One thing we can say without much fear of contradiction is that football on TV is pretty much as popular as it ever was when crowds existed. Shanghai Shenhua made a major impression on European football with the capture of Nicolas Anelka and Didier Drogba in 2012, on weekly wages of around 170,000 and 200,000 respectively. There are two key reasons why the English game has found such favour among Asian markets. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Show sources information It is a relationship that Japan Today has described as decades in the making and the site suggests that British football is so popular primarily because it was the first European soccer to be broadcast regularly in Asia. Growth was driven by new free-to-air coverage in several countries, notably Brazil and South Africa, while there was also a continued increase in live audiences in the UK. Premier League viewership on NBC falls Saturdays Manchester City-Arsenal game averaged a TAD of 476,000 viewers. Sky and BT Sport (which shares Premier League rights in the UK) will have The Premier League has agreed a new broadcast deal in China to cover the rest of the 2020-21 season. Womens football set for huge increase in viewing figures globally The level of emotion now seems incredible to behold. NFL coverage and Joshua Buatsis fight against Marko Cali. AFP. Amongst the so-called Big-Five leagues in Europe, which include the top-tier football leagues of England, Spain, Italy, Germany and France, the combined revenue of all READ MORE: Images of the Beautiful Game From Mexico, Serbia, Iraq and Beyond. Premier League TV viewers in the U.S. 2021 | Statista university There is no doubt that on-field success and status has a major impact on the marketability of one footballing brand or another. Clubs will also be able to share short in-play clips to engage with supporters, the first such deal the Premier League has done anywhere in the world. So lets have a look at some other football numbers from this week to see how The Peoples Game is delivering for the people. That hampered clubs like Manchester United from building on their fanbases in the world's most populous country, where the English champions believe they have 71 million fans. Liverpool defeats Tottenham 4-3 as late goals produce thrilling UEFA sign deals in three-year blocks for their football coverage, so while broadcasters are now locked in from 2021-2024, UEFA should be relatively able to cope with a drop in viewers for now. As Manchester City and Liverpoolcontested a thrilling title race, a cumulative global audience of 3.2 billion for all programming watched the action between August 2018 and May 2019, an increase of six per cent on the previous season. Very decent again, by their norms. We all watch TV that we actually dont really enjoy much (and thats not just when Joelintons playing). To be specific, Sky Sports racked up 4.5 million viewers, which has now been confirmed as the highest numbers in the history of the company. There is a feeling that, no matter what happens, European domestic leagues will always sit astride the globe. There is much at stake here for the powers that be in China and, as with so much else in the country, football is inherently tied up with, and subject to, the guiding hand of the state. in relation to Alexis Sanchez and Mesut Ozil. After years of free-to-air broadcasts, the exclusive TV rights until the end of the 2009-10 season were awarded to small digital broadcaster Win TV in 2007, resulting in millions of Chinese fans being unable to get their weekly fix of Premier League action. The lucrative rewards available are encouraging EPL sidesnot to mention clubs further afieldto invest in their relationships with the Asian market. suffer a 10.3 per cent year-over-year (YoY) fall, most-watched Premier League final day on record. The silly thing about this is that they obviously did have a good day, with lots of people watching their output. If you do doubt this, just watch a clip from any old game. Chinese spending certainly isn't limited to Tevez, and this for a league with an average attendance of little over 24,000. A kids five-a-side football match between two under 9s teams attracted Premier League viewing figures after being watched by over half a MILLION people. A link has been emailed to you - check your inbox. The audience across Africa was 290m. This season was the most-watched opening weekend since 2015, posting a TAD average of 640,000 viewers (across five Saturday to Sunday match windows). So successful has this been that the 28 Premier League years are referred to as a hermetically sealed, separate entity to footballs other 120 years. The latest rumours and stories from around the world of football. This was up 21 per cent on the average TAD of 414,000 for 2020/21, not including exclusive Peacock streaming or Spanish-language broadcasts. Get latest scores and headlines sent straight to your phone, sign-up to our newsletter and learn where to find us on online. It should be noted, for context, that NBC Sports saw its linear coverage of the 2020/21 Premier League season suffer a 10.3 per cent year-over-year (YoY) fall in average viewership. The 3-2 win for Wrexham that day, featuring a last-minute penalty save by ex-Premier League and England goalkeeper Ben Foster, broke viewing records for UK Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. If there is too much football on TV, this may be reflected in the viewing figures. Currently, you are using a shared account. 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As always you can unsubscribe at any time. Asia offers an enormous market for the Premier League product and has emerged as an invaluable revenue stream for EPL sides. Liverpool and Wolverhampton Wanderers clash on USA Network was themost-watched final matchday fixture on pay-TV, with a record 681,000 viewers. Overseas investors have so often attempted to build their own divisions, and to forge successful brands elsewhere. This is investment on a scale never attempted before, with the money involved dwarfing that of Major League Soccer, for instance. or However, this did not prevent the US media giant renewing its broadcast partnership deal with the league by signing a six-year agreement worth around US$2.7 billion. Philadelphia and Raleigh tied for fourth place. Naturally, every press release declares them to be amazed and delighted by increases in Prime subscribers, but without independently verifiable facts, we should raise an Ancelotti-style eyebrow. Change the plan you will roll onto at any time during your trial by visiting the Settings & Account section. The desire to witness the spectacle of Premier League was once again evident during the recent Barclays Asia Trophy. Chelsea head coach Thomas Tuchel's PSG transfers analysed after 344million splurge, Jose Mourinho may already have an answer to big Tottenham problem and his Harry Kane replacement, earned 11.5million from television money during the 2019/20 season, What time is Match of the Day on? Arecord 12 matches this season averaged a TAD of at least one million viewers, which was 50 per cent above the previous record of eight in 2020/21 and 2015/16. Benitez: Man City have the focus to win title, Haaland equals record for most Premier League goals in a season, Haaland hits 50th goal of the season Anyway, they were at it again this week with a story in The Independent, telling us in a big headline: Manchester United and Liverpool defeats helped Sky Sports to its highest ever viewership., Heavy defeats for two of the Premier Leagues big-hitters drew a peak audience of 3.3m as 14m viewers tuned in at the weekend with fans continuing to be locked out of sporting events.. That interest carried over to the streaming platform YouTube, where prior to the finals in Madrid more than 8m video views were recorded for finals-related content. Stay informed and spot emerging risks and opportunities with independent global reporting, expert The resulting hype for the final was intense, with an estimated global audience of between 380 and 400 million viewers, making it almost twice as big as the Super Bowl. With regard to Asia, it is perhaps best to let the numbers explain the EPLs popularity and to convey just how sizeable the continents market is. "The Premier League is considering a strategy for China which has been successful in many regions in Africa whereby at least one match each week is guaranteed free-to-air coverage," he said. Premier League viewing figures - Main Event only (missing weeks) 2nd Feb - 190,000 9th Feb - 133,000 23rd Feb - 97,000 2nd March - 94,000 23rd March - 62,000 30th March - 79,000 13th April - 75,000 Some weeks missing A record 12 matches this season averaged a TAD of at least one million viewers, which was 50 per cent above the previous record of eight in 2020/21 and Since kicking off its coverage of English soccers top flight in August 2013, NBC Sports has aired28 of the 30 most-watched live Premier League matches ever in the USacross all platforms. According to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, the most visible domestic competition among the global public. Or by navigating to the user icon in the top right. For the 2010-11 Premier League season, the UK had an in-home audience of 629 millionthis compares with a combined 361 million in North and South America combined, 761 million in the rest of Europe, and 879 million in Africa and the Middle East. Why are we no longer surprised to see banks and banks of Tottenham fans in Hong Kong wearing their Lilywhite replica shirts and singing Ossies Dream just as they would on the Shelf at White Hart Lane? They estimated that big games attract up to 100,000 illegal streams in the UK, but into four figures for less attractive games. Even with a relatively limited use of the imagination, it is not hard to see how that could potentially jeopardise the financial security of Europe's top domestic divisions.
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