Are 36 points races plus two exhibition races a right number for television or is that something that you could see tweaked? Fortunately, for the first time in NASCAR history, that narrative has changed due to the 2022 season. NASCAR averaged 2.93 viewers across Fox and NBC Sports in 2021, down 4 percent from last year (3.06 million) and 6 percent from 2019 (3.11 million), according to Sports Media Watch. Get the best reports to understand your industry. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. It does not include any additional numbers from the networks. And, obviously, the network window is increasing as well. TV ratings are no longer the end all be all for NASCAR. Steve Phelps said, We are going to have our most successful year on TV, weather permitting, that weve had in a long, long time. Hes very bullish on 2022 and where he thinks the ratings are going to be. NASCAR scraped bottom. I think that you will see us take a hard look at race lengths over the course of the next two or three years. Herbst is tasked with putting the puzzle pieces together made all the more challenging because NASCARs current contracts with Fox Sports and NBC Sports expire at the end of the 2024 season, setting up pivotal rights negotiations that will begin in the spring of 2023, shaping NASCARs direction in both the short and long term. Racing, like basketball and other sports, has seen year-to-year ratings decline. You mentioned evolution. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. So if you can say that it's you and the NFL in terms of stability of your audience. Bookmark this page for NASCAR ratings as another year of racing is officially underway! TV viewership of major racing series US 2022 | Statista NFL Draft viewership rebounds from last year - Sports Media Watch They are now just one part of a bigger picture: one pixel of a screenshot. FILE - Chase Elliott (9) looks on prior to a NASCAR Cup Series auto race at Charlotte Motor Speedway, Sunday, Oct. 9, 2022, in Concord, N.C. Over the past 10 years, NASCAR has lost nearly 7 million viewers in the sport's most popular race, the Daytona 500.While the 2019 NASCAR TV ratings still appear to be in a slight decline, there is a silver lining; a majority of races increased in TV viewership from . For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. Im spending a lot of time right now meeting with teams individually to walk them through this kind of tradeoff between total viewership and giving us the best chance for success from a consumption perspective, both in 2025 and whenever the next TV deal runs through. There is a lot of tradition in these race lengths. Obviously, NASCAR would like to see growth, but looking at the numbers, is NASCAR pleased with where its at right now? Read more Statista assumes no Please create an employee account to be able to mark statistics as favorites. I ask this question because two of the last three races (prior to Phoenix), at Texas, at Martinsville, were 3 hours, 42 minutes and thats in the fall against heavy competition. Viewership for the 2019 Phoenix race was 22% lower than in 2018. Along with that came an all-important metric: the Nielsen ratings. And like most entities in sports and entertainment, NASCAR is enjoying pent-up demand among fans who couldn't attend as many races during the pandemic. For nearly every major sports league, television rights fees are its biggest revenue generators and the lifeblood needed to keep teams in the black. Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. This year's Daytona 500 was watched by 8.17 million total viewers, or an eight percent decrease from the year before. NASCAR still attempts to do the best it can when it comes to getting the word out. Viewership has been down for each and every one of NASCAR's events prior to Sunday's race and over the last five races, those numbers have been significantly lower with each of them 12% or. ET start time, and was probably two points off the season average based on where we expected that to be. Motor Speedway. Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. NASCAR Xfinity results: Ryan Truex wins at Dover - Yahoo Worrying statistics about first 8 NASCAR race viewership - Sportskeeda (June 16, 2022). . NASCAR Won the TV Viewership Fight on Sunday but May Be - Sportscasting Up until the middle of the 21 st century the. You may opt-out by. or Disney plus; there's more competition for those eyeballs then there's ever been. liability for the information given being complete or correct. This year's Daytona 500, which was won by Austin Cindric, NASCAR averaged a total viewership of 8.9 million. By the measurements used today, NASCAR then is in a very good place. NASCAR ratings on big rise compared to recent years in 2022 At the start of the 21st Century NASCAR TV ratings meant everything. The data would back that up. Published by Statista Research Department , Dec 8, 2022. (Nielsen estimates from ShowBuzz Daily 4.25). Use Ask Statista Research Service. 1979-2004 numbers from Sports Business Daily 2.16.2005. NASCAR - Statistics & Facts | Statista The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. ", Website (racingnews.co) & SportsBusiness Daily & Sports Media Watch, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Statista, https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/ (last visited May 01, 2023), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph], Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch, June 16, 2022. Hendrick may consider changes after Elliott, Bowman injuries The NASCAR race today is set for a noon EST start time and will air on TV via FOX Sports 1. NASCAR TV Ratings - Jayski's NASCAR Silly Season Site From the Aug. 22 Michigan race to Sept. 26s Las Vegas playoff race, Cup Series races saw six consecutive weeks of year-over-year viewership increases, the longest streak since 2011. They did not find their way into the 2022 schedule. NASCAR bracket? Is Denny Hamlin's tournament idea a good one? You bet! NBC Sports' 2021 NASCAR Cup Series viewership across NBC and NBCSN produced a Total Audience Delivery of 2.562 million viewers, . That NASCAR was doomed, soon to become nothing more than a memory. In an era of falling TV ratings across nearly every sport, NASCAR has continuously been used as the archetype of this decline. June 16, 2022. Nick Bromberg updated the viewership of the past several years, tweeting: The Wise Power 400 at Auto Club Speedway in Fontana averaged a rating of 2.61 and a viewership of 4.570 million. NASCAR Daytona 500 ratings and viewership dating back to 1979, the first year the race was televised in full. In viewership and the key adult demographics, NASCAR dominated the FOX Sunday night line-up of animated series none of which averaged even one million viewers. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. That is more critical to our sport than probably any other sport in America. Feel free to sort the table by column, or if you'd like to compare races at a certain track, television network or any other metric against other races with that same metric, simply type it in the search bar above the chart and your chart will be limited to just those races. Phoenix was not the only race to record a drop, with the 2022 Daytona 500 also under-performing in terms of viewership despite the hype and ticket being sold out. For the weekend, Talladega placed second among sporting events behind the competing Kings-Warriors NBA playoff game on ABC (7.52M). Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. It would have been nice to have heard more during the championship race from Earnhardt. So too did Denny Hamlin. NASCAR at Dover live updates, highlights from 2023 race You hear often it should be around three hours. With that, here's what you need to know about this year's Cup Series race at Dover, including start time and broadcast information. So if you think about where we were in 2018, when we started to make a number of the systemic and seismic changes to the industry between bringing NASCAR and ISC together and SMI going private, I think if you think about where we were in 2018 following a wave of driver retirements Jeff Gordon, Tony Stewart, Dale Jr. that certainly had an impact on viewership. As usual, it ranked much further down in the young adult demographics, placing eighth in 18-49 behind Kings-Warriors and six additional NBA playoff games. They are included along with social media engagement, streaming, and the like. You may opt-out by. Certainly, theres not a lot of sports properties that are on our scale that can tell that story. Compared to all other sports, the curve is in on the uptrend, but on its own graph, the curve is on the downtrend. Plus, the hype leading from the Clash helped the start of the year. This year's race at . I think that the momentum is good. I can save this sport . NASCAR viewership up at Talladega - Sports Media Watch Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. The network windows and broadcast windows have never been more important than they are in 2021. The race was down 11.9% compared to the first Sunday race on FS1 last season, Share up 9%, largest for Race #2 since 2017, Share up 2%, largest for Daytona 500 since 2016, Second most-watched non-points race since 2016. Sunday's NASCAR Cup Series race from Talladega averaged a 2.6 rating and 4.55 million viewers on FOX, flat in ratings and up 5% in viewership from last year (2.6, 4.34M). Opinions expressed by Forbes Contributors are their own. Is NASCAR Bailing on Budweiser Over the Recent Bud Light Controversy? NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). Daytona 500 Ratings History (1979-present) - Sports Media Watch Most valuable sport event brands worldwide 2019, Racing teams of NASCAR ranked by team value 2019, Average U.S. TV audience of NASCAR races 2019, Daytona 500 TV viewers in the U.S. 2000-2022, To download this statistic in XLS format you need a Statista Account, To download this statistic in PNG format you need a Statista Account, To download this statistic in PDF format you need a Statista Account. But excluding the Daytona 500, which was impacted by an hours-long rain delay, viewership (2.866 million average excluding Daytona) is on par with 2020 (2.91 million average) and 2019 (2.871 million average). So that's household using televisions. Required fields are marked *. So we are spending a lot of time right now talking to and gathering feedback from our industry, the teams, the tracks and others so that we are as prepared as possible for that discussion in 2023. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. These numbers were slightly lower compared to the 2019 Daytona 500, where they recorded a viewership of 9.17 million. This year's viewership will be the Daytona 500's worst since the start of data availability began in 1979, . NASCAR Is Better Than Ever, but Why Is No One Watching? The Camping World Truck Series averaged 594,000 viewers, up 16% from '20 and 13% from '19. Sunday's NASCAR race was the most watched sporting event of the weekend. (Photo by ISC Images & [+] Archives via Getty Images). NASCAR announced recently that start times for next years races, largely across the board, are going to be later. Sunday's race in Atlanta, the fifth of the Cup Series schedule, attracted 4.003 million viewers. (Christopher Hanewinckel / USA Today), Fox Sports has increasingly brought in current drivers, like Erik Jones (right) to its broadcast booth and drivers-only broadcasts. So what Steve is referring to, the opportunity that we have in 2022 if the weather cooperates, is one that were pretty excited about. But because were delivering 3 million viewers on a typical Sunday, and youre probably getting 50,000 to 60,000 people in the stands, the way we look at that is were simply trying to deliver our content and our product to the most amount of eyeballs possible. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). So if we were going to have a partnership with a company the likes of the Fox Corporation or NBC Universal, there needed to be a significant allocation of our races that went to cable to have a network partner as powerful and blue chip in nature as each one of those. I think thats some pretty solid footing.. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. "Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers)." There may well be a Chase Elliott effect in NASCAR as the sport delivered its second-straight increase in viewership since his return from injury. I love the sport and breaks my heart to watch it spiral downward .. What does that present for NASCAR in terms of going out and trying to capture an audience? NASCAR TV Ratings Stabilize Amid Pandemic, Progressive Changes - Forbes Profit from the additional features of your individual account. Available: https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022, Immediate access to statistics, forecasts & reports, NASCAR average TV rating in the U.S. 2019, TV rating Daytona 500 in the U.S. 2000-2022, Average TV audience of NASCAR Cup Series finale 2019, Average TV audience of NASCAR Cup Series 2022, NASCAR fans in the U.S. 2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, NASCAR fan opinions on who sports fans are in United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Top NASCAR purchases by fans in the United States in 2017, Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Revenue of NASCAR's Front Row Motorsports team 2014-2017, Most active NASCAR sponsors on Twitter 2019, Value of NASCAR's Hendrick Motorsport team 2006-2020, Value of NASCAR's Joe Gibbs Racing team 2006-2018, Value of NASCAR's Stewart-Haas Racing team 2010-2018, Average U.S. TV audience for motor sports events 2011, U.S. TV viewership of selected motor sports events 2011, TV viewership in the U.S. selected National Hockey League games 2011, Age breakdown of Nascar TV audience in the U.S. during 2013 Sprint Cup Series, Fast food consumption among TV viewers 2011, ESPY Awards - number of viewers 1996-2022, Number of viewers F1 Grand Prix broadcasts in the Netherlands 2016, by race, NASCAR TV viewers in the U.S. 2017, by ethnicity, Revenue of NASCAR's Chip Ganassi Racing team 2009-2017, Value of NASCAR's Team Penske racing team 2006-2018, Revenue of NASCAR's Stewart-Haas Racing team 2009-2017, Value of NASCAR's Richard Childress Racing team 2006-2018, Value of NASCAR's Roush Fenway Racing team 2006-2018, Watching frequency of Thursday Night Football in the U.S. 2020, by ethnicity, Top 10 primetime TV programs in the U.S. 2018, Women's professional sports watching frequency in the U.S. 2021, Alec Baldwin impersonation of Donald Trump on SNL viewership in the U.S. 2017, Poll on the most frequently watched TV channels in Hungary 2020, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Find your information in our database containing over 20,000 reports.