Geert Hofstedes cultural dimensions concept focuses on five dimensions of __________ in a country. Which of the following is one of the global entry strategies? with low individualism symbolism when confronted with a time oriented culture. This will cause marketers to: demonstrate value in new ways, especially in justifying prices. Situational factors sometimes override psychological and social factors in the consumer decision process. If a small business wants to take the least risky strategy to enter its first foreign market, it would choose which of the following global entry strategies? The acronym RFP, when used by those involved in business-to-business buying, stands for. The business-to-business buying process is initiated by which of the following steps? NCD will likely use __________ to expand into the Mexican market. They also put personal care products in the pharmacy area, many aisles away from the grocery products. B. offers insights into information search methods. When Glen is thirsty, he always buys a Coke. $22 To attract and maintain habitual purchasers, marketers spend considerable effort. Specifications for connecting the device to the car. Question Upscale men's and women's clothing stores, likeNordstrom, Neiman Marcus, or Saks Fifth Avenue, are more . offset performance risk with financial risk. $22 Marketers that set unrealistically high consumer expectations of a product through advertising or other types of promotion, may generate higher initial sales, but it will eventually lead to _____ if the product fails to achieve these expectations. In which buying situation is the buyer most likely to proceed through all six steps in the buying process? There is only one global product strategy: to sell a product or service similar to that sold in the home country, but include minor adaptations. The architect probably serves as a gatekeeper in the buying center. Although he is now in his seventies, he still has a "hands on" management style. C) paperclip provide a satisfaction guarantee or return policy.D. Which of the various factors affecting the consumer decision process are humorous ads like the Bud Light ads most likely to be attempting to influence? An effective global pricing strategy can be easily established by setting the same prices in every market around the world. When Karen realized her dog had fleas, Karen had, Stuart wanted to impress Janet with the perfect engagement ring. competitive post-purchase leverageD. 78. to maximize postpurchase cognitive dissonance. Which of the following is NOT true about web portals? Marketing 3310 - Ch. 6 Flashcards | Quizlet involves actual rather than potential customers. Marketers are particularly interested in postpurchase behavior because it. treat all members of the buying center as equally important. "Black Friday," as the day after Thanksgiving has come to be known in the U.S., is a day marked by many special deals in most retail stores, including deep-discounted products available in limited quantities, called "doorbusters," and designed to get shoppers into the store. Select one : d . Marketers frequently design customer relationship management programs to, 67. E. involves both actual and potential customers. psychologically soothing, purchased impulsively, and part of a consumers evoked set. offers insights into information search methods. perceptual learning. 62. Andrea and Karl got married a year ago and are ready to move out of their apartment and into a new home. Russia is known for corruption, particularly bribe taking in business negotiations. a consumer recognizes an unsatisfied need. Edward alerted Harry, and Harry preordered many Honda hybrids before they became available. What role(s) do the sales reps play in the buying center? Daniel sells specialty software designed to allow small insurance companies to manage customer data and claims. address the concerns of all members of the buying center with particular attention to those of the decision maker. Which of the following is one of the global entry strategies? Few Russians have access to the Internet due to heavy regulation. The Gates Foundation recognized problems in __________ exist in many African markets. Leanne did not realize BigDeal has an autocratic buying center culture and she needed to focus on answering Beverlys questions, since she is the decision maker. Which of the following is the process of getting oxygen from the environment to the tissues of the body? When she was looking for a new car, Francesca was considering both American and foreign made vehicles, but her father and boyfriend both encouraged her to buy American-made brands. Business-to-business marketing refers to buying and selling goods or services to be used by final consumers. Question 8 Marketers are particularly interested in postpurchase behavior because itSelect one: d. involves actual rather than potential customers.9. The larger the numbered circle, the larger the market size. Manufacturers would prefer to produce in a country with a trade __________, because it signals a greater opportunity to export products to more markets. One benefit of having satisfied customers is that they may spread positive word of mouth. Offering 2-for-1 coupons is effectively the same as offering customers coffee at half price? countries with high purchasing power today may not continue to show the same growth in the future. The growth rate of the world population will remain relatively constant in the future. Raycoms engineers have been asked to provide detailed specifications and recommendations for the equipment needed. Solved Marketers are particularly interested in postpurchase - Chegg She wants to satisfy both functional and psychological needs. Perceived benefits versus perceived costs of search, Thanh has to decide which college to attend. About us; Ask an Expert; Studocu World University Ranking 2023; He has a database with their birthdays, and offers them free meals on their birthdays. D) involves actual rather than potential customers. create post-election exuberance.C. His purchases were __________. The three levels in between are. Flashcards About Marketing Chapter 6 | StudyHippo.com Post purchase - -the final step of the consumer decision process is postpurchase behavior.-Marketers are particularly interested in postpurchase behavior because it entails actual rather than potential customers. Marketers particularly interested in postpurchase behavior because it: A. involves both compensatory : 1346586. Kimberly has just learned that Caribou Coffee is looking for a new source of commercial-grade coffee makers, one of the products she sells. Marketers fear negative word of mouth because when consumers are dissatisfied, they, 68. Question: Marketers are particularly interested in postpurchase behavior because it O involves both compensatory and noncompensatory consumers. The same product design and features, and the same basic promotional campaign, used in all countries. Bob Roberts founded Robertico, an equipment leasing company, three decades ago. a. offers insights into information search methods. Course Hero is not sponsored or endorsed by any college or university. Most firms maintain customer complaint services online, in the store, or over the, telephone. If you visit a Kentucky Fried Chicken restaurant in China, along with KFC's regular menu items, you will find congee, a rice porridge that can feature pork, pickles, mushrooms, and preserved egg, on the menu. Exporting refers to a situation where a company maintains ownership of its plants, operational facilities, and offices in a foreign country in which it sells its products. achieve standardized pricing across affected industries.D. focus exclusively on the head of the buying center. Meredith is engaged in. In B2B buying systems decisions are often made. Many restaurants offer daily specials, appetizers. Kim is the sales representative for a major textbook publisher. Generally, people buy one product or service instead of another because they perceive it to be a better value. customer dissatisfaction.C. most consumers in developing countries live in densely populated cities. The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers decisions. consumer vulnerability. The United States wants to limit the amount of a product that can be imported into the country for a period of time by setting a maximum import quantity. Alex decides to make a donation to the Autism Research Institute. India prevents foreign investors from entering into joint ventures. If a firm wants to conduct a country market analysis, it must look at major economic factors using well-established metrics. provide a hotline to immediately address customer feedback. In this situation, Walmart buyers are engaged in a(n) __________ situation. Marketers are particularly interested in postpurchase behavior because it. Compared to the B2C process, the information search and alternative evaluation steps in the B2B process are. corporate strategies designed to maximize profits. Brands can be extremely valuable domestically, but international use can be challenging. China drastically restricts the goods it allows U.S. companies to export to China. Population shifts are causing a decline in the percentage of people in the middle class. Consider two groups of students: {B_1} B1, students who received high scores on tests, and B_2 B2, students who received low scores on tests. With companies on the Internet like Expedia, consumers are better informed about costs and benefits of purchasing options. Jennifer's spending decisions are heavily influenced by her family, her peers, and her religious education. Which of the following would be an example of glocalization of the Fiesta? Darrell hopes that satisfied customers will create word of mouth referrals for him. They participate together in a trading bloc. C. $27 71. encourage the bidders to offer their best deals. they must go through many different types of distribution channels. James is probably concerned with __________ risk. When Catherine was considering different brands of jeans to buy, she limited the choices to threeshe would actually consider purchasing. Which of Hofstedes cultural dimensions relates to a willingness to accept social inequality as natural? Satisfied customers, whom marketers hope to create, become loyal, purchase again, and spread positive word of mouth, so they are quite important. There are five types of risks associated with purchase decisions. When reviewing her firms business buying process, Carla noticed a company requirement that they have at least three qualified bids from suppliers for any purchase over $50,000. BMW, the German company that manufactures automobiles, motorcycles, and other products, owns and operates a manufacturing plant in Spartanburg, South Carolina in the United States. The Northwoods University IT department is planning to buy additional computers for the computer lab. They are experiencing significant levels of economic growth. True B. Indias young people mostly live in rural areas in large families. have conducted a thorough internal search for information. Marketing - Exam 2 - Subjecto.com 80. A __________ is a type of reseller, a business that buys from other businesses but does not significantly alter the form of the products it buys. To derive a perceptual map, marketers follow six steps. The shift of population from rural to urban areas in countries such as India helps global marketers by. 72. False. To avoid this potential problem, Ralph will evaluate all of marketing actions EXCEPT his:A.advertising.B. Marketing to more rural populations is more costly than reaching urban areas. Paula has developed a successful business selling appliances to homebuilders. In group B_1 B1, 80% study more than 25 hours per week, and in group B_2 B2, 40% study more than 25 hours per week. Which of the following is NOT one of Hofstedes cultural dimensions? C. avoids social, situational conflicts. The Big Mac Index is a measure of economic health in a country. All Rights Reserved. You can specify conditions of storing and accessing cookies in your browser, Marketers are particularly interested in post purchase behaviour, Marketers are particularly interested in __________ behavior because it entails actual rather than potential customers. 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. The traditional marketing strategy of selling umbrellas when it is raining is an example of how _____ factors influence consumers' decisions. To determine the market potential for its particular product or service, a firm should use. Our Experts can answer your tough homework and study questions. Marketers are particularly interested in postpurchase behavior because All of these are disadvantages a firm must consider. Reginald knows his regular customers create repeat business and:A.assist him in meeting his functional needs.B.
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