National Highway Traffic Safety Administration (2011) Nine percent of drivers involved in fatal crashes are reported to have been distracted. Raises people's awareness about the risks of distracted driving. Distracted Driving Dangers and Statistics | NHTSA ). Afterwards, they will complete a self-report questionnaire regarding their perceptions of the ad and their intent to engage in cell-phone use while driving. Dahl, Frankenberger, & Manchanda, 2003 Ricks proposal has the added benefit of dealing with the problem of phantom callsand pointing out how little drivers can be trusted to do whats right in the moment. That is, people tend to perceive that the medias greatest impact will not be on me or you but on themthe third persons ( National Highway Traffic Safety Administration. Lewis, Watson, Tay, & White, 2007 ). Moreover, even though drivers of any age could suffer consequences of driving distracted, there seems to be a greater propensity for younger drivers to engage in this behavior. The Affective Response (General) Scale by Comprehensive GDL systems include five components 8-9, one of which addresses distracted driving: the young passenger restriction. Andersons (1995) The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. This age group was selected for two reasons. Park & Salmon, 2005: p. 26 But this hilarious distracted driving PSA presents a rather unorthodox solution. This theory attempts to explain and predict how individuals will respond to a communication message utilizing appeals to fear. Cady was rushed to the hospital with critical injuries and died the next day. The boomerang effect can be seen as an adverse reaction to viewing a threatening advertisement. All information these cookies collect is aggregated and therefore anonymous. Some studies have shown that even more graphic appeals, such. ). These results, as well as the results of similar studies on this topic, seem to suggest that there is room for positive appeals in campaigns to prevent socially undesirable activities. With a major increase in distracted driving and the two million accidents associated with it, the government has tried to change behaviors with PSAs. Bob & Eilene Okerblom Santa Maria, CaliforniaWATCH: http://www.youtube.com/watch?v=rr7TfwtO17IOn July 25, 2009, 19-year-old Eric Okerblom was killed when his bike was struck by a truck traveling at 60 miles per hour. (Looking at others for mistakes to keep yourself safe is such a useful habit that its a core skill taught with SafeStart.). Over half of the students perceived the PSA as believable and thought it would be beneficial to air on television. Australias Traffic Accident Commission has developed a 45-second TV commercial to help drivers recognize just how far their car travels when they take their eyes off the road for a few moments. There is myth that hands-free devices are safe but as this video shows hands-free doesnt mean risk-free. The truck driver was talking on his cell phone at the time of crash and said he never saw the bus. Drinking coffee or another beverage. Using an app. U Pay. Specifically they point out that maladaptive responses, such as ignoring or suppressing the message within the advertisement, can occur in viewers and suggest that only those individuals who are psychologically healthy are actually persuaded by and benefit from such campaigns ( To learn if behavioral change actually occurs, study subjects could be involved in follow-up research with a qualitative research methodology. In his study, found the third-person effect to play out within their study participants. Hastings, Stead, & Webb, 2004 This cookie is set by GDPR Cookie Consent plugin. This lighthearted PSA doesnt need a graphic car crash to make its point. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Can a PSA help reduce the number of distracted driving incid ). Technology That Can Reduce Driving Distraction - Consumer Reports From 2010 to 2013, NHTSA evaluated distracted driving HVE demonstration projects in four communities. Based on. , while intentions are a good predictor of behavior, they are far from a perfect measure (p. 212). This paper examines the impact that a public service announcement featuring a fear appeal to discourage distracted driving has on the perceptions and intentions of a sample (N = 102) of Texas State University students. ; This cookie is set by GDPR Cookie Consent plugin. Females agreed with the two intention measures more strongly than did males. Crash reconstruction reports showed the driver could not have been looking at the road for 8.75 seconds. Choose one of the following questions to answer for the argument essay in this module.Does our state do enough to prevent distracted driving?orCan a Public Service Announcement (PSA) help reduce the number of distracted driving incidents?Part OneWrite the claim you will present in your argument essay. . That is, advertising messages in this category may grasp audience awareness in the short-term, but may not necessarily accomplish the objective of enhancing driver safety in the long-term. However, the results for that question were mixed in that the proportion of respondents who answered either somewhat disagree or somewhat agree were roughly equivalent. Another chi-square test was run for gender and intention to speak up when another driver is texting. Schoenbachler & Whittler, 1996: p. 52 Distraction can be broken down into three overarching types. Veuillez choisir votre rgion The PSA ends with the Put it down campaign logo and lists the NHTSA as the sponsor. 974- 975, http://dx.doi.org/10.1207/s1532754xjprr0703_03, http://dx.doi.org/10.1016/j.jbusres.2009.02.006, https://www.marketingscales.com/sites/default/files/v6sample.pdf, http://dx.doi.org/10.3200/JACH.56.2.181-184, http://dx.doi.org/10.1017/S0021849903030332, http://search.proquest.com/docview/220130827?accountid=5683, http://dx.doi.org/10.1108/EUM0000000002548, http://dx.doi.org/10.1016/j.trf.2006.05.001, http://dx.doi.org/10.1080/02642069.2011.531124, http://dx.doi.org/10.1177/107769900508200103, http://dx.doi.org/10.1080/00913367.1996.10673511, http://dx.doi.org/10.2105/AJPH.2009.187179. 1 out of 4 car crashes in the US is caused by texting while driving. , proposes that people will tend to overestimate the influence that mass communications have on the attitudes and behavior of others (p. 3). They may have paused for a bit, but they have since resumed. 20 percent of the distracted driving accidents have been fatal. LaTour & Zahra, 1989 Distracted Driving Campaign Under the leadership of U.S. Secretary of Transportation Ray LaHood, the Department of Transportation launched an aggressive national campaign in 2009 to end the dangerous practice of distracted driving, and specifically texting and cell phone use behind the wheel. Learn how to drive distraction away and get drivers to keep their eyes (and mind) on the road. In 2007, Washington state became the first state to ban texting while driving. The students in this sample reported that they did text while driving even though most students (44.1%) strongly disagreed that the PSA made texting while driving seemed more dangerous than it actually was. Advances in Journalism and Communication,03,71-78. Park and Salmon (2005) Lennon, Rentfro, & OLeary, 2010 Approximately 60% of respondents reported they strongly agreed that the PSA is believable and that the PSA should be played on television. When asked if they were able to discern which organization sponsored the PSA, just under one-quarter (24.5%) of the sample agreed that they could do so. Cramer, Mayer and Ryan (2007) define a fear appeal as a persuasive communication attempting to arouse fear, promoting precautionary motivation and self-protective action (p. 97). Distracted driving is one of the fastest growing safety issues on the roads today. Lewis, Watson, Tay amd White (2007) As quoted by A Public Service Announcement does have the ability to reduce the number of distracted driving incidents by bringing the population's attention to the issue. This work is licensed under the Creative Commons Attribution-NonCommercial International License (CC BY-NC). How many accidents are caused by distracted driving each year? Do PSA help reduce the number of distracted driving incidents? Many states have enacted laws to help prevent distracted driving. The number of distracted driving incidents can be reduced by public service announcements. Judy Teater is a founding board member of FocusDriven, the first national nonprofit organization devoted specifically to raising awareness about the dangers of distracted driving. The cookies is used to store the user consent for the cookies in the category "Necessary". A PSA can help reduce the number of distracted driving incidents. Amos Johnson Asheville, North CarolinaWATCH: http://www.youtube.com/watch?v=RcRTwKminbQOn May 10, 2010, 16-year-old Ashley Johnson was killed when she lost control of her vehicle, crossed the center line, and hit a pickup truck head-on. A reliable construct, it has a reported Cronbach alpha of 0.95 ( The sample was comprised entirely of university students, who were critiqued as being a relatively homogeneous group ( Parachute Canadas Is It Worth It? Bruner, 2009: p. 15 Fear appeals have commonly been utilized to prevent people, adolescents mainly, from engaging in such behavior. observe that a substantial body of literature spanning over five decades attests to contradictory findings regarding the manner in which fear is related to persuasion (p. 49). NHTSA, 2011 Again, the results of this study found the difference between genders to be significant. LaTour & Zahra, 1989 Seeing as both males and females have the capacity to engage in distracted driving and they are both included in the target audience of PSAs designed to discourage such behavior, it is reasonable to study how each gender responds to the social marketing messages they encounter. Vol.03No.04(2015), Article ID:61738,8 pages Other types of distracted driving. This finding might be useful for social marketers to know if they aim to be transparent sponsors. Lewis, Watson and Tay (2007) ). Necessary cookies are absolutely essential for the website to function properly. Advertisements in this category tend to promote real-life practices or ideas rather than products or services. drew the conclusion that young males are considered a high risk road user group and threatening appeals aimed at them tend to emphasize physical danger (p. 213). Lewis, Watson, & Tay, 2007: p. 49 looked specifically at PSAs designed to discourage the use of illegal drugs by adolescents, their findings could help in the creation of various other social marketing campaigns. The national distracted driving effort focuses on ways to change the behavior of drivers through legislation, enforcement, public awareness, and education. There are no cellphones and no one takes their eyes off the road. http://creativecommons.org/licenses/by-nc/4.0/, Received 20 October 2015; accepted 2 December 2015; published 7 December 2015. These cookies perform functions like remembering presentation options or choices and, in some cases, delivery of web content that based on self-identified area of interests. Many government agencies and nonprofit organizations in the United States utilize social marketing; their prerogative is to induce those who view the advertisement (i.e. Distracted driving is dangerous, claiming 3,142 lives in 2020. In addition to providing great turns of phrase like stupid death by smartphone, it also offers a common-sense solution (with no handholding required). Suddenly, the driver in front of them made an illegal left turn through a red light. It may create a number of awkward social situations but it could lead to safer drivers (at least when theres someone in the passenger seat). These two theories are the Protection Motivation Theory and the theory of the Third-Person Effect. Davison, 1983: p. 3 Distracted Driving It was a seemingly normal day, and Jacy and her family were driving southbound. Lewis, Watson, Tay, & White, 2007: p. 213 CDC is not responsible for Section 508 compliance (accessibility) on other federal or private website. Of course,PSA can help to reduce the number,of distracted driving incidents,but not to much.maximum 10%,because people can't still realize how dangerous it is,before they won't face the same problem.But we can see here second view of point.Maybe PSA can help reduce the number of distracted driving more,than 10% ?.. Question: Can A Public Service Announcement Psa Help Reduce The Number National Highway Traffic Safety Administration. Teen's PSA, "Distracted Driving - It's More Than Texting" Goes National. Drivers have also been issued citations for texting and driving or engaging in another distracting activity while driving, and 9 out of 10 have continued to do so. Texting is just too common to be stopped with only a PSA. ). A public service announcement, or PSA, can be defined as, a type of advertising, sponsored by either government agencies or other organizations, to promote causes and activities generally considered socially desirable ( Can A Psa Help Reduce The Number Of Distracted Driving Incidents Claim The majority of respondents (76.5%) responded that they had never seen the PSA before, which supported the researchers initial reasoning to select the particular PSA for the study. What does Florida do to prevent distracted driving? Among fatal crashes involving distracted drivers in the U.S. in 2019: A higher percentage of drivers ages 1520 were distracted than drivers age 21 and older. There's a new public service announcement (PSA) being used to help educate drivers about the risks, dangers and consequences of texting while driving. Additionally, it would be better if sample were larger. The number of distracted driving incidents can be reduced by public service announcements. The subjects will be shown one time a thirty- second public service announcement from the National Highway Traffic Safety Administrations campaign against distracted driving. CDC twenty four seven. It focuses on Josh, a driver who likes to text and watch movies while behind the wheel. Distracted drivers aren't just a threat to themselves: they're a danger to everyone else on the road. The male adolescents in their sample expressed the opinion that others would be more affected by the advertisements than they would be; females, on the other hand, expressed reverse third-person effects in that they believed the advertisements influenced themselves more than other people (p. 48). Inform people, especially teenagers, on the fatal affects the victims and their families have received because of distracted driving. The majority of people said that safety and PSA messages are useful, with some saying that they are more effective than other media. Distracted Driving | Transportation Safety | Injury Center | CDC Given the pervasiveness of handheld technology in our society, there has been growing concern about the risks involved with using such devices, specifically cell phones, while operating a vehicle. 1.6 million crashes are caused by cell phone use while driving. The cookie is used to store the user consent for the cookies in the category "Other. Lennon, Rentfro and OLeary (2010) Its a powerful statement: children learn behavior from parents and its up to adults to be good role models while driving. Brennan and Binney (2010) The present study lacked a pre-test to compare students initial opinions to those after viewing the PSA. Davison (1983) believe that these types of advertisements are useful to society because they promote individuals to consider others and act in their best interest. Lewis, Watson and Tay (2007) Does our State do Enough to Prevent Distracted Driving? - StudyDriver.com ; Lewis, Watson, Tay and White (2007) WASHINGTON - U.S. Transportation Secretary Ray LaHood today released a new public service announcement (PSA) promoting the U.S. Department of Transportation's "Faces of Distracted Driving" series, which has been viewed over 100,000 times since its launch in November 2010. , was described and then modified by Distracted drivers arent just a threat to themselves: theyre a danger to everyone else on the road. This study has implications for social marketers and public safety organizations. Again, there was a statistically significant relationship found between these variables (2 = 12.856, p = 0.012). This phenomenon, generally referred to as distracted driving, is at the basis of numerous new traffic safety laws and campaigns aimed at preventing car accidents and loss of life on the road. Finally, a main limitation was that reported intentions might not fully and accurately determine actual behavior in people. These results are highly representative of normal driving populations, where most respondents have not been involved in a collision or received a moving violation within the past 5 years. In addition, some researchers believe that explicit, fear-arousing content in social marketing is not very effectual on their target audience because todays youth have had much greater exposure than previous generations to graphic images and other fear messages ( The questionnaire was comprised of dichotomous (yes/no) questions to obtain background information, as well as Likert scale questions in which respondents indicated their level of agreement or disagreement regarding perceptions of the PSA, and demographic items. (2010). WASHINGTON U.S. Transportation Secretary Ray LaHood today released a new public service announcement (PSA) promoting the U.S. Department of Transportations Faces of Distracted Driving series, which has been viewed over 100,000 times since its launch in November 2010. Distracted driving is defined as, "any non-driving activity a person engages in that has the potential to distract him or her from the primary task of driving and increase the risk of crashing" ( NHTSA, 2011 ). Tanner, Hunt and Eppright (1991) And phones arent even the biggest cause of distraction. ). Get the Message is available for download on www.distraction.gov. According to the With regard to the content of the PSA, the following statistics were reported. 205-206 ValeneBummara,JinbongChoi, (2015) Exploring the Effectiveness of Distracted Driving PSA (Public Service Announcement). Distracted Driving Summary Fact Sheet pdf icon[PDF 660 KB]. All the videos on this list so far have focused on the problem. Advertisements that use these appeals influenceon present viewers with the negative outcomes that they may experience as a result of engaging in the depicted unsafe and/or illegal behaviors ( A lock ( LockA locked padlock ) or https:// means youve safely connected to the .gov website. Cookies used to make website functionality more relevant to you. Its a deadly trend on American roads, and its getting worse. NHTSA, 2011 SOLUTION: 7.04 write argumentative essay - Studypool ). Yellman, M.A., Bryan, L., Sauber-Schatz, E.K., Brener, N. (2020). Can A Psa Help Reduce The Number Of Distracted Driving Incidents Claim? Essentially, the theory posits that individuals will experience four processes when they are exposed to a threatening message: they evaluate how severe the threat is to them, the likelihood that the threat will affect them, how to eliminate or manage the threat, and whether they are able to perform the actions necessary to cope with the threat ( National Highway Traffic Safety Administration (2011), Lennon, Rentfro, & OLeary, 2010: p. 96, Lennon, Rentfro, & OLeary, 2010: p. 95, Dahl, Frankenberger. Can You Shoot A Hawk If It Is Killing Your Chickens? This website uses cookies to improve your experience while you navigate through the website. One possible reason for this inconsistency is described in NHTSA leads the national effort to save lives by preventing this dangerous behavior. You can get the message from the website. First, most previous research in this area has utilized young adults in their samples ( ). In this manner, students could describe their reactions to the PSA and their motivations to engage in distracted driving behaviors open-endedly. Approximately 15 percent of all motor vehicle . The present study focuses on a campaign encouraging safe driving, but advertisements exist on a number of other social issues such as environmental protection, drug abuse and safe sex practices. claim that threatening advertisements have been widely used in the social marketing of road safety (p. 48). If a person tries to text or call while they are driving, they don't get any money. Concerns Regarding the Use of Fear Appeals. One of the biggest distractions, texting and driving, has tried to be solved in many ways. more likely to drive after drinking alcohol. Though Despite the popular use of fear appeals in social marketing, and especially in road safety advertising, inconsistent opinions remain regarding the effectiveness of this strategy ( These findings are in line with those of prior research, which have often found that males and females respond differently to PSAs using fear appeals, with females being more responsive. Overall, students expressed the opinion that the PSA was believable and somewhat useful for preventing texting while driving. Lennon, Rentfro, & OLeary, 2010: p. 95 As part of RQ 1, some questions on the survey asked respondents to give their opinions regarding the PSA. Drivers of all ages will be able to learn about the dangers of texting and driving with the use of public service announcements. , approximately 20% of the car crashes involving injuries in 2009 were reportedly due to distracted driving. & Manchanda, 2003: p. 268 In an attempt to combat this dangerous practice, various organizations concerned about public safety, such as municipal police departments, the Department of Transportation and even wireless telephone companies, have created advertisements and public service announcements. Argument OrganizerChoose one of the following questions to answer for the argument essay in this module.Does our state do enough to prevent distracted driving?orCan a Public Service Announcement (PSA) help reduce the number of distracted driving incidents?Part OneWrite the claim you will present in your argument essay.Write the counterclaim that you will refute in your argument essay.
Sast Vehicle Pack Fivem,
Zoeller Funeral Home Recent Obituaries,
Articles D