Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The current global average gender split of social media users is 54% men versus 46% women. Detailed analysis by the team at Kepios shows that there are 4.80 billion social media users around the world in April 2023, equating to 59.9 percent of the total global population.. Social media user numbers have continued to grow over the past 12 months too, with 150 million new users joining social media since this time last year.. That equates to annualised growth of 3.2 percent, at an . In Twitters case, that CTR drop was a fairlysharp61% drop over 2019 figures. 80+ Essential Social Media Marketing Statistics for 2022 - HubSpot Infographic Best Practices: Infographic Best Practices: How to Create and Distribute Should Freelancers Charge Per Hour, Per Word, or Per Project? White and Black adults include those who report being only one race and are not Hispanic. (+1) 202-419-4300 | Main The average social media user engages with an average of 6.6 various social media platforms. Teens and social media: Key findings from Pew Research Center surveys Facebook referrals also count for over80% of allsocial media-originated trips to e-commerce sites. Given its demographically and geographically broad user base, its no surprise that Facebook dominates as a social media ad platform. When looking at the number of people growing by region, Europe had the slowest activation of new active users at 4.9%. liability for the information given being complete or correct. So, how big is social media and how has it evolved today? Find your information in our database containing over 20,000 reports, staying connected with family and friends, Gen Z users in the United States used TikTok weekly, leading benefit of using social media as a marketing tool. The average Facebook user will engage with12 ads on the siteeach month. liability for the information given being complete or correct. Women outpace men here 15 to 10. >> For example, Filipinos spend a little over four hours a day . (Wordstream) The average conversion rate for Facebook ads is 9.21%. 0:00. Social Media Statistics & Facts | Statista Radio reach in the U.S. 2019, by age group, NPR's weekly audience in the U.S. 2005-2020, Top cable news networks U.S. 2023, by number of viewers, Number of magazine readers in the U.S. 2012-2021, Magazine brands audience distribution in the U.S. 2019-2020, by platform, Magazines with largest online audience in the U.S. 2021, Paid circulation of daily weekday newspapers in the U.S. 1985-2020, Average number of books read in the U.S. 2020, by format, U.S. households with internet subscription 1997-2020, Forecast of Video Games users by segment in the United States 2017-2025, Penetration rate of digital video games in the U.S. 2017-2027, Time spent with a game console in the U.S. 2020, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Social media refers to digital platforms that allow users to create and share content (e.g., text-based posts, photos and videos) and online profiles, and to interact with other users. The most important key figures provide you with a compact summary of the topic of "Media use in the United States" and take you straight to the corresponding statistics. YouTube and WhatsApp follow this with over 2 billion, then Messenger, WeChat, and Instagram, all having 1 billion or more users. Facebook comes in second at 69%, and from there, in descending order of usage: But these metrics also include very occasional users, which isnt so helpful when youre trying to locate your audience on social channels for content promotion, marketing, or advertising purposes. Instagram - 1 . In terms of technology adoption, its mind-blowing to see how quickly a social network can explode. Social media usage in the United Arab Emirates, Get the best reports to understand your industry, Mobile social media usage in the United States. BY Brooke Auxier and Monica Anderson FOR MEDIA OR OTHER INQUIRIES: By contrast, Twitter users have the lowest percentage of daily users at 46%, weekly at 29% and less than weekly at 16%. Pew Research Center does not take policy positions. The Facebook-owned and U.S.-based messaging and VOIP service is a growing powerhouse. On average, those mobile users will spend almost a full hour per day on Facebook, giving you lots of opportunities to grab their attention. These statistics show just how successful the app has become, providing even more reason to jump on . Research Lead covering advertising and marketing. Following that, services like AOL Instant Messenger, Live Journal, and Friendster launched all paving the way for the leader, Facebook, in 2004. TikTok's usage has truly exploded. If the average person spends 2 hours on social media every day, this means that the world spends more than 10 billion hours using online platforms each day. In comparison, the time spent on networks by the average person in the US is 2 hours and 7 minutes, 18 minutes less than the global average. Since its inception in 1996, social media has managed to infiltrate half of the 7.7 billion people in the world. In 2021, there are 4.48 billion people actively using social media in the world, and this is an increase of 13.13% year-on-year from 3.69 billion in 2020. Are you interested in testing our business solutions? Over the twelve months to the December 2022 quarter, the CPI rose 7.8%. Cdc-tv | Cdc Number of Generation Z users in the United States on selected social media platforms from 2020 to 2025 (in millions) Instagram, Snapchat, and TikTok: Gen Z weekly usage in the U.S.. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The latest social media statistics show that there are 4.59 billion social media users worldwide in 2022 - and this number is only going to continue growing over the next few years (Statista, 2022). All reports and blog posts related to social media. Angry or emotional conversations can lead to real-world interactions, which can get users into dangerous situations. Due to varying update cycles, statistics can display more up-to-date The average penetration rate globally is 49%. This initial draw to TikTok could be due to a platform resemblance to the once-popular social media app Vine. An impressive honour for the video-sharing app, TikTok ranked as the most downloaded app of 2021. The professional networking site reports766 million total users, with about 310 million of those being active monthly users. Social media usage in the United Kingdom (UK) - Statistics & Facts Sources: Pew Research, Data Reportal, Brandwatch, Social media platforms & Kepios Analysis. When looking at the top 8 social platforms by monthly active users, YouTube, LinkedIn, Twitter, and TikTok index higher in male users. Social media usage gains from 2020 have largely ended. How Many People Use Social Media in 2022? (65+ Statistics) - Backlinko 10 Social Media Statistics You Need to Know in 2022 [Infographic] - Oberlo YouTube hasa truly global audience, with users in over 100 countries. Biggest social media platforms 2023 | Statista Enter the whole title (enclosed in speech marks) or some significant words from the title into the All Field Search box. He currently writes at ClearVoice, Motley Fool and Entrepreneur.com. Lyme disease is the most common vector-borne disease in the United States. Or have a question? As more Americans have adopted social media, the social media user base has also grown more representative of the broader population. << Just one-in-ten Americans say social media sites have a mostly positive effect on the way things are going, and one-quarter say . What to know about social media and mental health - Medical News Today WhatsApp - 2.00 billion. Clicking on the following button will update the content below. According to that same Pew survey, 70% of all responding Facebook users are daily users, 17% are weekly users and roughly 12% use the site less than once a week. Its thesixth most downloaded appas of April 2021. Every week, this cohort will be coming together from six different time zones and four different countries to discuss relevant, pressing, and important topics in population aging and research. TikTok usage among those 12-34 nearly doubled from 2020 to 2021. About seven in 10 people use it for socialization, entertainment, and news. A 2018 study by Hopelab and Well Being Trust found that 93% of youth age 14-22 use social media, most daily [ 3 ]. About half of Snapchat and Instagram users are daily users of each site, while 54% of YouTube users visit the site every day. 48 Social Media Marketing Statistics for 2023 - 99firms Wikipedia is a multilingual free online encyclopedia written and maintained by a community of volunteers, known as Wikipedians, through open collaboration and using a wiki-based editing system called MediaWiki.Wikipedia is the largest and most-read reference work in history. Collectively, over 2.5 billion people use one of these two . Overall,83% of B2B marketersuse social media advertisingon one or more platforms. Social media usage in Canada - Statistics & Facts | Statista Please do not hesitate to contact me. c[of}.e>uSsc3Z- {9WXbc XA>\{ 9e!E8>;^~fE9 ukV8J5|Cx>l_+ms?{O0|a}{_vaM->~y=KlFg?ayY*?wU=|;z[5t'|(*zSkoCXv-Jp408)CuospvfinUcy >cn0 In 2020, the total number for social media ad spending was $40.34 billion. 5 0 obj Interesting that youtube is considered social media. We are happy to help. Digital 2022: Malaysia DataReportal - World Digital Insights How Different Generations Use Social Media [2021 Stats - Sprout Social If the average person persisted with the same social media usage, they would spend 5.7 years / 2,080 days on platforms in their eligible lifespan. Ultimately, your ROI for social media marketingdepends on how hard you have to work for that engagement.
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