If you need assistance with writing your essay, our professional essay writing service is here to help! (2021, July 23). On the other hand, one potential strategy is expanding its network to overseas markets. In addition, it offers integrated in-flight catering and accommodation for travelers. If you want to get in touch with our media team, please mail us on: If you're a customer and you have a general question about our services or would like some help, please To examine how Emirate Airline's marketing affects its global success. Its primary actions involve managing cargo and ground handling, catering and travel services. Moreover, we have to look which need is least and which one is of most importance. Here is a SWOT analysis for Emirates Airlines: A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business, project, or individual. Emirates' Economic Impact in Europe Figure 1. And the company is one of the few in the world to use all wide-body aircraft. 2011). However, internal resources (finance and costs) and external constraints make the improvement of in-flight services the best strategy for Emirates for now. Analysis of Stakeholder Definitions and Goals To examine the role of the airport stakeholders a precise definition of stakeholders and their goals for the airport is . Need Strategic Analysis for this company? Lohman, G, Albers, S, Koch, B & Pavlovich, K 2011, From Hub to Tourist DestinationAn Explorative Study of Singapore and Dubais Aviation-Based Transformation, Journal of Air Transport Management, vol. Unwittingly, they have been subsidising their national carriers through a fortress mentality of aeropolitical protection and the elimination of competition, and other primary sectors of their economies have suffered as a result.. Micro environment of UAE is its trading partners, competitor i.e. other countries in the Middle East region and UAE itself. This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. The reported total transaction value (TTV) of travel services sold declined by 98% to AED 229 million (US$ 62 million). These airlines mostly position there brand on following factors. Therefore, Emirate Airline has considered that also as Etihad may become threat for the Emirate Airline in future. This marketing audit aims at looking at the potential markets for the airline and establishing ways of being . In addition, it uses product differentiation and geographical diversification (strategic option 3) to compete. The largest airline However, airline is a leader in the luxury segment. Therefore, ensuring the quality services is the foremost strategy of the airline. Market segmentation research is an understanding of the markets product needs and wants. Society has also great influencer on purchasing decision of consumers in different situations. Web. Factors that may affect the people travel through Emirates Airline are as personal factors, cultural factors, psychological factors and most important the social factors. Three type of people is the target audience of Emirates Airline business people, families, and transit passengers. Progressing with key investments for its future growth, dnata Catering inaugurated a second state-of-the-art catering facility in Dublin, introduced new bio-digesters to reduce food waste across its operations, and solar panels at its Singapore facility as part of its commitment to reduce its environmental footprint. Emirates airline embarks on 'modest restructuring' as growth slows Different forces that combined together create society are references groups, family groups and opinion leaders. The airliner invested in 37 lounges in different destinations globally to provide dining services to passengers (Jammoul 2014). Politically UAE is strong and the political condition in UAE is stable. This section of the report will in-detail analyze some of the major direct and indirect competitors of Emirates Airline. We use cookies to optimize the website, no personal information is stored. Some of the major contributor factor to this growing economy are the different sectors in the country i.e. oil and gas sector, tourisms sector, transportation industry, education sector, trade sector, foreign direct investment, as well as many other sectors(). Unfortunately, we still had to make the difficult decision to resize our workforce in line with reduced operational requirements.. MarketLine 2014, Company Profile: Emirates. 1. Key Performance Indicators (KPI's) Report. This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. This may restrict Emirates' ability to expand its presence in the U.S. Also Emirates uses Airbus A380s which has a capacity of up to 600 passengers. Three type of passengers toward whom they tailored their marketing and positioning strategy are business people, families, and transit passengers. Keeping a tight control on costs, across the Group, financial obligations were restructured, contracts renegotiated, processes examined and operations consolidated. 15, no. The airline operates more than 3400 flights per week. As of September 2021, Emirates Airlines served over 150 destinations in over 80 countries across six continents. In addition to the AED 14.5 billion financing that was raised for aircraft and general corporate purposes in 2020-21, Emirates has already received committed offers to finance two aircraft deliveries due in 2021-22 and continues to tap the financial market for further liquidity to provide a cushion for the potential impact of COVID-19 on the business cash flows in the near term. You can use the following in your reference section in order to give credit to the source. You can reach us out at [emailprotected] .Disclaimer: The views and opinions expressed in any article on the website are solely those of the authors and do not necessarily reflect the official policy or position of companies in context. Jammoul, A 2014, The Strategic Diagnosis: Emirates Airlines, Sophia University Presss, Nice, France. Buying activities are deeply influenced by cultural factors such as: culture, subculture, and social class. Freight yield per Freight Tonne Kilometre (FTKM) increased strongly by 88%, due to the unique pandemic situation which led to significantly reduced cargo capacity in the market worldwide. This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. Emirates Airlines SWOT & PESTLE Analysis | SWOT & PESTLE SUCCESS AND SUSTAINABILITY OF EMIRATES AIRLINES -A - ResearchGate We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. During the year, dnata completed the purchase of Destination Asia, bringing one of Southeast Asias top destination management companies fully under the dnata Travel Group umbrella. Emirates Airlines SWOT Analysis - The Strategy Story For the first time in the Groups history, redundancies were implemented across all parts of the business. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. This report is shared in order to give you an idea of what the complete Segmentation, Targeting and Positioning (STP) Analysis Report will cover after purchase. professional specifically for you? Emiratisation strategy to recruit and retain UAE Nationals, 1. Emirates is an international airline so the revenues are collected in multiple currencies - any sudden movement in the exchange rate and change in global macroeconomic conditions could lead to revenue fluctuation (Parasie, 2016). Emirates received a capital injection of AED 11.3 billion (US$ 3.1 billion) from our ultimate shareholder, the Government of Dubai, and dnata tapped on various industry support programmes and availed a total relief of nearly AED 800 million in 2020-21. To identify the marketing changes that have occured in the company beginning from the time the company was established to the present. Strong competitors from the region such as Etihad from neighboring emirate, Abu Dhabi and Doha based Qatar Airways. Emirates Group Announces 2020-21 Results This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. Lufthansa Corporate Strategy - 3126 Words - Internet Public Library The Emirates Groups service Emirates Sky Cargo undertake the cargo activities of this airline. Connectivity, competition and consumer choice - https://www.emirates.com/english/about-us/government-affairs.aspx. Different studies of consumer behavior has indicated that how individuals, groups and organizations make purchase decision and buy goods and servicer according to their needs and desires. Consumer behavior is the acts and decision processes of the consumer which they shows during the purchase the product as well as services. Copyright 2023. Graham, F, Nigel, D, Ison, S & Humphreys, I 2009, The Transferability of the Low-Cost Model to Long-Haul Airline Operations, Tourism Management, vol. Emirates SkyCargo quickly scaled up operations and rebuilt its cargo network to meet strong demand from shippers who faced a capacity crunch when the pandemic forced airlines to drastically reduce flights. The airline has pursued an aggressive growth strategy, often being the launch customer for new aircraft models and investing in new technologies to improve operational efficiency. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. We inspire travelers around the world with our growing network of worldwide destinations, industry leading inflight entertainment, regionally inspired cuisine, and world-class service. 2023-2029 Airline Catering Market Share, Growth Prospects - MarketWatch Changing Govt policies and regulations Emirates Competitors Nevertheless, shareholder value retains a tenacious hold on the minds of investors. dnata leveraged its established home market presence and the re-opening of Dubai for international travel to promote the UAE, and its UAE-based tour operating division Arabian Adventures started new experiences. Staff training may be necessary for front-line employees. This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. Web. Being a service provider the major aim of the airline is to provide comfortable journey to its customers. Emirate Airline target audience includes people of: business people, families, and transit passengers. Candidate), not member IEEE, Lance Sherry (Ph.D.), Member, IEEE is delivered to customers, and ultimately supporting the Abstract Airports are of significant economic importance to growth of the regional economy (Figure 1). July 23, 2021. https://ivypanda.com/essays/emirates-airlines-strategic-choices-and-decisions/. !-Keith GrencherBirmingham Business School. The aim is to offer customers an efficient and enjoyable traveling experience. 2011). The analysis provided us with the certain weakness and strengths of Emirate Airline with regards to its competitors. Like facilities that should be provided to disable and aged people are also cater by Emirates Airlines. Quantifying Emirates' economic impact in Europe 2 Figure 2. This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. On the other hand, the aircraft suppliers and travel agents may not be affected by the airlines cost-reduction measures because they depend on many clients. Based on the evaluation, the following three strategic choices were identified: Porters five forces provide a useful framework for analyzing industry structure and processes to identify the sources of competitive advantages for a firm (Porter 2008, p. 67). (2021) 'Emirates Airlines' Strategic Choices and Decisions'. Additionally, Emirates has expanded its global reach through partnerships and codeshare agreements with various airlines worldwide. Dess, M, Lumplin, C & Eisner, F 2007, Strategic Management: Creating Competitive Advantages, McGraw-Hill, New York. The main point that has to be cover are as follows: first thing that is required, is the identification of the targeted audience. This dramatic revenue decline was due to the COVID . Based on the findings, the report will identify and recommend one strategy for implementation by the Emirates. IvyPanda. Therefore, their employees are also loyal to the company (Group, 2011). 2021. Highly priced tickets compared to competitors, 1. Emirates airline also uses fuel-efficient technologies in its fleet to cut down operational costs. visit our help centre Technological the country is also growing, likewise in telecommunication industry Etisalat is the market leader, and providing best services in telecommunication industry around the world. This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. Meet & Greet Opens an external link in a new tab, Eurail Opens an external link in a new tab, Media centre Opens an external link in a new tab, Careers Opens an external link in a new tab, The Emirates Airline Foundation Opens an external link in a new tab, Skywards Exclusives Opens an external link in a new tab, COVID-19 information and disrupted travel. Conflicts in the Middle East and Global Terror Threats: The ongoing conflicts and instability in Middle East and North Africa region including Syria, Iraq, Libya, Egypt, Yemen and Sudan are a cause of concern. Emirates closed the financial year with cash assets of AED 15.1 billion (US$ 4.1 billion), a position which would have stronger if not for a one-time payout of AED 8.5 billion for customer refunds. Mentioned earlier the main and the foremost thing in the marketing is target market identification. Emirates founded in 1985, is a Dubai (UAE) based global airline with operations in more than 81 countries serving 155 airports and boasting a fleet of over 270 aircrafts as of the year 2020. Emirates should continue improving its on-board facilities, e.g., entertainment and communication (Wi-Fi), and catering services to maintain its strong competitive position. Factors that may affect the airline industry are worldwide terrorisms and war. We aim to recover to our full operating capacity as quickly as possible to serve our customers, and to continue contributing to the rebuilding of economies and communities impacted by the pandemic.. Stakeholder engagement in the development of - ScienceDirect Dubai based airline company is the subsidiary of Emirates Groups. document.write(new Date().getFullYear()); 5, pp. 1 Paper Number: 109 Analysis of Airport Stakeholders David Schaar (Ph.D. July 23, 2021. https://ivypanda.com/essays/emirates-airlines-strategic-choices-and-decisions/. Our academic experts are ready and waiting to assist with any writing project you may have. Moreover, the airline is economically strong and it will never turn down. This report is shared in order to give you an idea of what the complete Regulatory Outlook Report will cover after purchase. The constraints may include fluctuations in fuel prices, the growth of the LCC sector, and political risks (government control). The company has diverse culture, as it has many subsidizers and more than 50 parent company.
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