Companies that never considered motorsports marketing as a viable medium are using it today to get their message across. My name is Martyn Webster and Im the Team Owner of UK based endurance kart race team Maple Motorsport. Have you ever seen a car that is sponsored by a big beer or beverage company and wondered why you can't have that on your car? Collect evidence throughout the race season testimonials, statistics, etc. After a successful 2022 in club, Thor Tulloh is looking for sponsorship for the Prototype Cup 2023 Thor Tulloh Prototype Cup 2023: Karting since 2018, and racing in the 750 Motorclub Locost Championship in 2022. Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line. MXSponsor.com is #1 way to get motocross sponsors. 2023 will be our, Sean og Cahill is searching for sponsors to help him progress his rallying career at the Irish Junior Rally Series. Tool companies want craftsmen to try their products. I have had over the last few years ran a twin plate clutch at 750 bhp with no issues then we went more power 800+bhp and they advised me to go triple plate. The British Lawn Mower Association govern and run the worlds only 12 hour lawnmower race! Sponsor Seeker brings together the best Motor Sport Sponsorship opportunities in the marketplace. Young companies want visibility. Sponsorship Opportunities | Adrian Flux Motorsport However, if a company is already willing to sponsor one race car, are they willing to sponsor more? I am, Harry Payne is the driver of Steinhausen Racing and he is now looking for sponsorship. I started Sidecar racing as a driver in, Ian Smith is seeking sponsorship for the Prostate Cancer UK Rallycross Team to raise awareness and support the charity. Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. Many partnerships begin as a season-long deal and grow into much longer associations, although the range of properties and rights available mean that major changes to sponsorship deals and team liveries happen every season. Consider yourself as a marketing agency pitching to a business. Sponsoo connects sponsors with thousands of athletes and clubs of more than 300 different sports. But these features dont work alone. The session will teach you why different companies sponsor racing, what they expect in return from their investment, and what you can do to create enough value to get their attention for a potential sponsorship. Then, when it comes time to talk about renewal, youll have clear evidence of how youve helped them hit goals and milestones. Beaver and Joe Bricky, the Marketing Director of Virtual Racing School, will talk about opportunities in the growing world of SIM racing,how the best SIM racers in the sport are becoming influencers, and how to create value for brands in virtual motorsports. What better way to differentiate your company from the competition. Sponsorship Opportunities with CG Motorsport. People love to talk about themselves so ask questions and chat about them. We have been going racing since go karts, Kanishk Rao is a young kart racing driver who is looking for sponsorship to help funding. This is viewed, Celestial Velocity are searching for sponsors to help with the UK National Finals Our team, Celestial Velocity will be competing at the National Finals for the UK in a few months after winning the regional finals. They then had the unit back and did everything needed to re-engineer what we had received to make it work. Sponsoring a motor sports team provides a great way to showcase your brand to a certain demographic or niche audience, with a wide variety of options in the marketplace - drivers, teams, events - there is a huge array to choose from. Tobacco Sponsorship - What follows? Create a two-way relationship with your audience. These are companies that like to sponsor athletes: 1. Be sure to include a call-to-action so the decision-maker knows what you want them to do next. Their content can be cut and pasted into contracts and become binding, so they should contain accurate values and realistic deliverables. Motorsports Marketing - The Racers Group And remember, sponsorship success takes time dont give up. Focus on the businesss goals rather than your life story. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. Why Tech Marketing Leaders Are Racing To Sponsor Formula 1 - Forbes 4. Check those out next time you're working on proposals. You might be sending gentle emails before pitching more formally. Start by making a list of the businesses youd love to work with. Kirsty Mochrie I am a young rally codriver seeking sponsorship to continue this season. Mature companies want B2B, hospitality, and sometimes to bring back customer who were lured away by a competitor. Update your sponsor with reports on the work youve been doing for them. Throughout the year, CG Motorsport require a minimum of quarterly update and pictures. Think about what you can do for sponsors both in and out of motorsport. Check out our sponsorship companies list, a curated collection of companies looking to sponsor creators of all kinds. HeadSweats.com: Head Sweats will respond to your sponsorship request within 72 hours. Megan Meyer, creator of Driven By Social Academy shares her secrets on creating value through social media by posting consistently. Are you going to help that business make more sales? We will keep you informed about Summit updates. Your personal brand should show who you are as a person and go beyond your racing. Read ourprivacy policy, 2023 Dugganite Racing Team | Website designed by Onexception. Charlie Knight is looking for sponsorship as they progress to Brisca F2 Stockcar Racing. Using motorsports sponsorship will give you a decided edge over your competition. CG Motorsport are always looking for competitive racers to work with, and to promote our products in the best way possible. Competing in this challenge, Ian and the Dugganite team will be unveiling their new Ginetta G56. A company will demand as much in return as they give you, often more. An established part of the UK motorsport scene for bigger and faster cars, the GT Cup has continuously proved to be the championship of choice for discerning sporting drivers. Case study: ROKiT F4 British Championship certified by FIA, Driving Forward Racial Diversity in Motorsport, COVID-19 Guidance: Hosting TV, Press and Photographers at Events, Working in England, Wales, the Channel Island and/or the Isle of Man, Goal Setting & Individual Development Plans, Exemption Letters (Travelling Outside the UK to an Event), Exemption Letters (Oversea Travelers Arriving in the UK to Compete), Something interesting Unique Selling Point (USP), Treat everyone like your potential next sponsor, be professional and have your 30 second pitch ready, Practice your presentation and make it interesting use technology, Offer something interesting Unique Selling Point (USP), Its easier to keep a sponsor, than find new ones. You can expect a sponsor to have to spend $1 in activation expense for every $1 of sponsorship to maximize the investment. 2022 was their first season on the mini Sidecar and finished 4th in the championship and the, Professional motocross rider is looking for sponsorship. Intangibles are priceless. 40 Companies to approach for Event Sponsorship - Hubilo Many racers don't get a call back after soliciting a potential sponsor because they sent a proposal instead of a deck, or vice versa. UPS, Viagra, the U.S. Military and a host of other companies have learned that motorsports sponsorship can put them on the map. I would highly recommend C G Clutch Specialists for any of your road or race applications"Leon WightmanMini Se7en Racer, "Id like to take the time to thank everyone at CG Motorsport for the fantastic support. I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. Tech services company Cognizant recently began sponsoring F1 Team Aston Martin. One of the biggest challenges in finding sponsorship is asking the right people. Further, this CBS Sports article notes that in 2020, the four big NASCAR sponsors were announced as Xfinity, Geico, Coca-Cola, and Busch Beer. Sponsor a podcast that answers silly hypothetical questions with a dash of science. The hard work comes into sitting down and going through these steps. Here you will find Motorsport UK Academy's Top Tips for funding your future. This button displays the currently selected search type. Two professional racers who have become social media influencers, George Hammel and Don O'Neal will explain how you can create content and value with podcasts. And with races taking place on every continent, in every time zone, and TV coverage spanning full weekends at times, the potential to reach millions of fans is clear. You don't have to wait for a race or event to create value for sponsors. For more information, or to discuss commercial opportunities, please contact our Head of Commercial Partnerships Martin Fallon on martin.fallon@motorsportuk.org Racing has been my dream all of life and of course being named after the manufacturer Aston Martin, Truck-racing Paul McCumisky is seeking sponsorship for their racing events in both the UK and Europe with excellent brand exposure available Truck-racing is nothing like any other form of motorsport and is growing all of the time, with talks concerning the 2023 Season, Young Racing Star Nikolas Papadopoulos is seeking sponsorship for his karting career to enable him to progress into larger event in the future Young Racing Star Nikolas Papadopoulos has been into Karting since he was 8 years old. However, a lot of bars may sponsor you with "product" or a tab after the races. I am able, Team Matt Gardiner MX are looking for sponsors to help young riders on their journey to becoming professionals. Sponsor Racecars Locally, Regionally, Nationally & Internationally Welcome to SponsorRacecars.com As a racecar driver, you know the importance of having a car that's mechanically perfect. Whether it's groceries, sporting goods, hardware, etc., they all have to try to compete with online shopping and the big-box stores. "Our new partnership with the world-class Rahal Letterman Lanigan Racing team embodies . This Summit was filmed live from San Diego, California on June 17, 2022. It's the nature of the sponsorship hunt. I am reaching out as we currently have exciting openings for team sponsors and believe, Olivia Whyte Motorsport is seeking sponsorship as she has entered the Formula Women 2022/2023 competition starting on the 24th November 2022 Olivia Whyte is a24 year old female from Scotland who has entered to compete in the Formula Woman 2022/2023 competition. I can't recommend these guys highly enough and certainly wont be going anywhere else for any of our future projects. Be sure to respect that. There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. AAM Racing has a passion for racing, combined with their love of competition and, One of few female motorsport drifters, Vikki Weaver-Lynch seeks sponsorship to enable her to compete in her passion of motorsport. Dont let imposter syndrome get the best of you. Some features will have numerous benefits. His first competitive karting events began in 2013 and, Chris and Rob are looking for sponsorship for the FAB Racing Championship. For your privacy and protection, when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction. Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). Did you know a recent study showed 72% of motorsports enthusiasts showed loyalty to a brand/company? I am an independent 17 year old Caribbean-British male who resides in South London. Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. Food and beverage manufacturers want sampling. the same holdings company that owns Gainbridge. Activating at the events is the other half. To maintain (and enhance!) If you feel that you have what it takes to promote CG Motorsport products, we would like to hear from you. Red Line Synthetic Oil. Sponsorships Intangible assets include reputation, integrity, fan loyalty, series strength, relevancy, and things that you cant measure in traditional media. Not only are you competing against other racing drivers but also against all other marketing activities. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? Clearly, some of the sponsor choices might seem controversial, especially after the exclusion of cigarettes. Maybe a pet daycare service? You cannot negotiate a sponsorship with yourself. Coupled with fantastic knowledge, service and aftercare, what more could you ask for? The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. Just make sure you follow up with whatever your promises are to these people. MOTORSPORTS SPONSORSHIP REQUEST | CRC Industries Motorsports Sponsorship This all comes down to value. Service providers want leads. JHG will serve as the co-primary sponsor of Hagan during the Circle K NHRA Four-Wide Nationals April 28-30 at zMAX Dragway. As part of the sponsorship package we will be providing track day support and hospitality for you and your guests. James Reilly is looking for sponsorship towards his Motorsport racing. I ride a 85SW Husqvarna Motocross Bike and I have been riding for around 4 years. The series we compete in are tightly controlled, livestreamed events with grids consistently, Aston Whitehead is looking for sponsors to help his dreams come true. Coming from a motorsport background , Sean og started go kart racing at age 6. It aims to promote its logistics expertise. Some tips and trick about getting sponsorship in Motorspo. You will meet a sponsor in the strangest of places, so always be professional, have your elevator pitch ready, treat everyone like your potential next sponsor. Don't use decks to sell. Im a Junior racing driver, Taylor OFlanagan is looking sponsorship for the Caterham 310R Racing Championship. Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. Racers will put out an all-call on their social media pages and ask for small amounts at a time. Feel free to drop Racing Mentor a message on social media if you have any questions. One company at the forefront of the new wave of motorsports sponsorships -- in series like Formula 1, NASCAR, IndyCar, NHRA, IMSA, and others -- is Sport Dimensions and its founder, Ron Schneider. This one is pretty simple mathematics. This will be key in making sure theyre happy throughout the year. It isn't rare to see a minor league baseball or hockey team lending their colors to a race car. Hendryk Lichtenhagen is a racing driver who is working really hard for his dream and he has achieved some podiums and wins in his last championships. Ginetta GT5 ChampionshipChampionship Winner. Some of the motorsport stars and events Adrian Flux sponsors Jason Plato & BTC Racing Headline Sponsor 2022 Season Jason Plato is a British Touring Car Championship legend. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). Team BRIT is aiming to be the first ever team of disabled drivers to compete in the Le Mans 24 hour, as well as competing in the British GT Championship, the British Endurance Championship, the Britcar Trophy and the Citroen C1 Series. I popped down to see them and within the hour I was on my way home with brand new complete set up that car has ran down into 9.4 at 161 mph which is my personal best to date.Thanks to Linda and Mick for their support and knowledge"Allan Duthie, "I can't thank the team at CG enough for all their help and expertise on our recent renovation and race preparation of our RSi Beetle Cup car. Their product is amazing and the service and helpfulness of the guys at CG is top class"The Shanahans, "I can honestly say that Ive found a company that produces high quality parts, in fact possibly better than anyone else. Page not found Instagram GT4 Super CupChampionship WinnerRead more here, British GT Cup(Ian Duggan and driver James Townsend)Read more here. There are sponsorship opportunities in all disciplines, at all levels of the sport and can assist you to continue in Motorsport. Prostate Cancer UK Rallycross Team Ian Smith has advanced stage cancer and has been building a 40k Super Modified Rallycross car to race in, Sam Pearson is looking for sponsorship to support their Hillclimb events. JB Kart Racing We offer karting accessories nationally and world wide to provide performance on and off the track! Final advice, predictions for 2023, and closing statements from our hosts, speakers, and panelists. Find out more TeamBrit Team sponsor You should finish with a comment to wrap it up, such as could we exchange business cards / details?, Motorsport UKBicester MotionOX27 8FYPlease use the postcode OX26 5HA in your Sat Nav, T: +44 (0)1753 765000E: hello@motorsportuk.org, Click here to see the regulations out for consultation, Registered Office as above, Registered Number 01344829. If you haven't asked, you could be missing a major opportunity. Ian has enjoyed a rapid rise through the ranks since making his race debut in a G40 in 2018. Some brands will continue to invest in motorsport sponsorship as it's crucial for research and product development. Go in with no agenda, otherwise, itll come across as disingenuous. Use that information to show the value of advertising with your race team. Some racers have found an interesting way to get together some extra cash, either for the whole season or a big event. Clutch Specialists reserve the right to stop any sponsorship programme at any given time throughout the sponsorship year. Traditionally, those sponsors want their brand or product displayed on. Consider trade magazines, local newspapers, and blogs too. Read on for a step-by-step guide to getting sponsored. Proposals close deals and propose official business relationships with specific deliverables at an agreed upon price. Depending on where these billboards are located, the prices can be hefty. This is a good way to find out information about companies and you will see who is performing well you will have more luck with a profitable company. Advertisement. Learn how different marketing directors value assets in motorsports and how to create value with intangible assets if you dont yet have any good tangible assets to offer. Let us sponsor you - CG Motorsport You really need to know how you can sell a partnership to a business, and that means understanding the basics of business and sales. 10 of the Best Companies for Pursuing Sports Sponsorship Pepsi Few American brands are better known or more beloved than Pepsi, which is owned by PepsiCo Inc. We are looking for sponsorship for 2 cars a IMCA HOBBYSTOCK and or a IMCA sports compact car our goal is to earn $5,500 so $2,250 for each car and we would like to do a 3to5 year deal for total amountMore >> Magazines have fueled our love for racing for over a century. After karting for the past 5 years, and beginning his car racing career this season, Alex Walker is planning to race in the Mini Challenge next season. The sponsored team will be responsible for submitting high resolution photos, upon the request of CG Motorsport. The potential sponsor and their marketing team will want to know demographics and statistics of the championships TV and social media audiences, plus the reach of media coverage. Decks need to display your personality, style, and brand. K2K was, Lucas Romanek is looking for sponsorship for his racing in the upcoming competitions. Record Venture Funding Spawns New Sports Sponsorship Investment VAT Number 242304895. It doesnt have to be in an elevator, it could be at the gym or on the golf course, but wherever it is you still need to be able to do it confidently. Retail stores want foot traffic. Ray Rallying are a Family run Rally Team based in Dorset & we currently have a, Young rising British karting champion Frankie is seeking sponsorship for his first championship race at NATSKA First of all I would like to thank you for your time. Ernst & Young recently determined venture-backed U.S. companies raised $64 billion in Q1 2021. Local family-owned businesses are always looking for ways to keep up with the big-market types of store. They might not know it yet, but they could be much easier to convince. Alfie Taylor is looking for sponsorship as he competes in the Whilton Mill Kart Club Championship I am competing in this years Whilton Mill Kart Club Championship 2023, this will be live streamed on YouTube and Alpha timing channel. Once youve got an idea of this, think about the features youll offer to help a business reach its goals. Tangible assets have a fair relative value that can be estimated by comparing them to similar media. CareerBuilder TIP. Not all benefits will be relevant to every business. Allow our team to look after you as you experience the thrill of Motorsport racing up close and personal. Here you will find Motorsport UK Academys Top Tips for funding your future. Site by Weborchard. In 2022 Ian Dominated the Ginetta GT4 SuperCup and made his mark on a national level , finishing with 4 wins and 17 podiums over the 20-race season. Covid accelerated the shift online. You need to think about why a business would spend money to sponsor you. Building relationships can take a number of different forms: You might be going to networking events to build relationships with local business owners. One of the biggest mistakes drivers make is getting too lost in their own heads. But there are two big things that help you find success. You also realize that you have to be in tune with every nuance of its performance; and you need a crew that's as solid and precisely synchronized as your car. Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. The bar business is tough. Jason Coleman will tell the story of how he picked, approached, and landed a sponsorship with Eibach Springs to race King of the Hammers. This session will explain the difference between decks and proposals, how to create them, and what goes into each. These are great places to start. Help them build some team chemistry for the office, and let them see their race car in action. Learn from Hookit, the company that built the first and most powerful Sponsorship Analytics and Valuation Platform to quantify and track the value and performance of sports sponsorships in social and digital media, how companies put monetary value on sponsorships. No, you don't want to go to the Green Bay Packers, Boston Red Sox, or Indiana Pacers asking for money. You don't have to start big. Nike and Gatorade are two humongous brands that often lean on athletes for endorsements and partnerships. Look for opportunities to get introductions from others, show your value, and build your connections in a meaningful way. Learn more in our Cookie Policy. Sponsor a new streaming show raising awareness for endangered wilderness, wildlands, and wildlife habitats. Feel free to connect with me on here or at michael.thorne@pearlfinders.com. Finishing 9th in the British School Karting Championship,, Young aspiring racing driver Aston Lewis seeks sponsorship to help support him to the next step in his racing career Hello, My name is Aston Lewis. My name is Harry Payne, Im ranked 5th in the world, and I am the driver of the Steinhausen Racing sidecar. Post your unique, custom sponsorship opportunities and accept payment right on our platform. Sponsor Seeker brings together the best Motor Sport Sponsorship opportunities in the marketplace. It's always a great experience with the team at CarSponsors April 9, 2023 It's always a great experience with the team at CarSponsors, Thank you. The Caterham Academy Championship sees some of the best young drivers competing in Ford Sigma-powered road-legal race car in one the most enthralling motorsport series around. Lewis needs support from donors, sponsors and affiliates to help, Charlie Moss Racing are looking for sponsorship for the 2023 season. Select Accept to consent or Reject to decline non-essential cookies for this use. Racing Sponsorships VALVOLINE PROFESSIONAL TEAM Hendrick Motorsports Chase Elliott Alan Gustafson Hendrick Motorsports William Byron Rudy Fugle Hendrick Motorsports Alex Bowman Greg Ives Hendrick Motorsports Kyle Larson Cliff Daniels 2023 Valvoline Global Operations Trademark, Valvoline Global Operations Look for opportunities to get introductions from others, show your value, and build your connections in a meaningful way. This lead Ian to the AM class title and his second Ginetta Championship victory in three years. Decks attract attention, open doors, and start relationships. His close family and friends have all raced, so growing up in a racing paddock was only going to. Paying for a sponsorship is only half of the marketing equation. You dont have to be in F1 to be sponsored think local and use your network of contacts. As a sponsored racer, you have two types of assets, tangible and intangible.
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